Group Buying Frequently Highlights Management Bottlenecks

CCTV consumption "Advocate" column has been exposed for a long time, oh Mei Mei, jewelry group, 58 group buying, etc. Group buying The website is suspected of consumer fraud and selling problems. Following the "3 15 action", the chaos of the group buying industry is again on the table. There are loopholes in audit mechanism, ineffective market supervision, lack of credibility and low management efficiency. Group buying enterprise After a year's development, there are still many problems. In this regard, a group purchase website executives believe that this is directly related to the rapid development of group buying industry and the blind expansion of group buying enterprises.

Oh, the United States and the United States rely on ultra-low price of the "1 yuan group buying" way, to attract consumers to buy, group buying order is "bizarre missing." Customer service telephone has been unable to connect, and the group purchase website organizer phone is "empty".

The "Nike sports shoes" bought by the consumer in the ornament are 988 yuan, and the group purchase price is 205 yuan. After getting the shoes, consumers find that the materials used for shoes are not good, the logo is not Nike, and the craftsmanship is rough. Jewelry group buying network staff explained that the shoes "not genuine, but the end of the list, and do not support store inspection."

58 group buying project, the 100% fidelity Casio, whose original price is 2190 yuan and the group purchase price is 399 yuan, is pointed out by the consumer. "The warranty guarantee is not complete, and the handwriting on the watch shell is also fuzzy." Subsequently, consumers and Casio Inc staff confirmed by phone that the watch was indeed "counterfeit". Almost at the same time, 58 group buying 62% off price group buying "beauty mask" also received consumer complaints. The staff of Guangzhou Midea Cosmetics Co., Ltd. confirmed that the mask was not authorized and belonged to counterfeit goods.

In addition, after the Gao Peng group bought "lucky draw fraud" and the love group sold "imitation Nike shoes" and other incidents, the recent group buying websites deceived consumers and suspected of selling fake products were common. After more than a year of development, the group buying industry is still at the cusp of public opinion and exposed to various consumer traps.

If we say that the small websites such as the US, America and the jewelry group are only "bad vendors" in the group buying industry, the 58 group buying, the love group and other well-known group buying websites suspected of selling off are representative of the industry.

A well-known group buying website executive said that the group buying industry is developing too fast, resulting in the operation process, some employees choose to cooperate in order to complete the task. And because some websites are not strict with merchants, the above problems will arise.

"The speed of development is industrial, and the level of team management is an important indicator to reflect the development of enterprises." The person said that enterprises should enhance team management and improve the service system for businesses and users. After the sale of fake shoes by the AI group, he said in the consumer letter that he would "learn from this experience, optimize the internal management process, and further strengthen the supervision and management of the merchants". It seems to have proved this statement.

There are also people in the industry think: "no matter whether group buying is suspected of selling a holiday, or has exposed the website malicious dig feet, all reflect this relatively impetuous industry status quo." Therefore, consumers still need to have a pair of "eye" in the purchase process.

Reporters noted that many group buying websites have joined the "Network letter certification" and "e-commerce credit certification of the Ministry of Commerce". Insiders generally believe that the third party certification can play a normative role in the group buying market to a certain extent. At present, there are not many group buying websites that have joined the two certifications and get higher ratings, but the large scale group buying websites such as full net, comment network and pull hand net are all on the list.