Ed&Nbsp; Hardy (Ed Hadi) Wants To "Conquer Cities And Land" In China
Recently, the auto products brand from the United States.
Ed Hardy
(Ed Hadi) high profile in Beijing.
The main products of this EdHardy are punk, camouflage and cowboy three series, including automobile interior and exterior decoration, vehicle functional products, automobile decoration and outdoor leisure products. The products are rich in variety, which greatly meets the needs of drivers for each detail of the car.
It is reported that Ed Hardy was founded in 2004 in the United States, and is designed by New York fashion world.
Christian Audigier
And Don Ed Hardy, known as "tattoo Godfather", was jointly established.
The design inspiration of the brand is mainly derived from street fashion and retro punk art, and then combined with embroidery, water washing, ink splashing and other techniques to create a special style of dazzling, beautiful and decadent interwoven, so that the beauty of publicity, wildness, strength and other styles intersect each other, forming a unique style of Ed Hardy.
Ed Hardy, head of Xiamen general commerce and Trade Co., Ltd., China's general agent, said: the current mode of operation of China's auto products is mostly wholesale and retail, while EdHardy takes the operation mode of the national chain monopoly. The store will be located in the shopping mall and the B level or above department stores in all the first tier cities, instead of the traditional auto parts city.
this
Operation strategy
It is mainly based on the brand positioning of Ed Hardy "changing life" and is expected to cause a sensation in China.
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