Check The History Of Footwear Market And Sports Stars

Sports shoes and clothing brands in China

There is always a close relationship with sports circles.

The most advantageous weapon for high-speed development is the brand of shoes and clothing, which can also be publicizing by sports events.

The most successful strategy.

The development of star's thermal effect also has certain particularity to the brand, so it also has certain rules in attracting consumers' eyes.

But the fastest way to open the market is the most persistent choice of shoes and clothing brands.

Nowadays, there is such a phenomenon in the field of sports shoes and clothing in China that there is a trend of becoming popular. That is the partnership of Chinese professional basketball NBA stars. "Under the invitation of Chinese sports brand, many stars choose the brand endorsement, not only promoting their popularity in Chinese consumers, but also getting a lot of real gold.

In the summer of 2010, the NBA stars went to China for gold rush to become a unique and beautiful scenery.

In addition to the newly signed Turner,

All NBA stars are members of the Lining family.

And Anta also grabbed Kevin Garnett from ADIDAS, as well as the previously signed Scola and retired Francis. Anta's investment in NBA is also increasing.

The other is the Jinjiang brand

In the NBA market, they even spared no expense. They announced in two months ago that after signing the Houston Rockets' Karl Landry and Minnesota Timberwolves in November last year, the NBA stars signed with PEAK have reached 12.

PEAK President Xu Zhihua said he will continue to search for more NBA stars.

Behind this scenic line is a huge sum of money paid by many sports brands in China.

It has been roughly estimated that the NBA star last summer spent at least 60 million US dollars (about 407 million yuan) in China.

2009

Advertising and marketing expenses account for 15.4% of its revenue.

In 2009, Lining's total income reached 8 billion 300 million yuan. According to this ratio, Lining's advertising cost was as high as 1 billion 291 million yuan.

In early 2010,

The company's annual report on fiscal year 2009 is released, revealing the trend of advertising and publicity investment.

Anta's advertising and publicity expenses in 2009 still reached 746 million, according to its 5 billion 800 million yuan turnover in its 2009 earnings report.

According to Anta's advertising promotion plan in 2010, the promotion fee in 2010 will be even more expensive.

Nowadays, the cost of the endorsement of the star has been constantly refreshed. "Records never remain" is no longer news.

It can be imagined that the temptation of high endorsement fees to NBA stars.

But the endorsement fee is definitely not the only "delicious food" enjoyed by the NBA stars. The enthusiasm of the Chinese fans is deeply infected with every star. How can the NBA star refuse?

"Little emperor" James came, "Warcraft center" Howard came, Shack ONeil, Byron Davis, Jose Calderon and hassin tower bit also came, their common goal is to play a "big play" in China's market.

David Stern, President of the National Basketball Association of China, defines NBA as more than just a sport, but a way of life: positive, healthy, brilliant, taste...

Almost the commonality of advanced life styles.

What Stern did not say is that NBA is not only a way of life, but also a way of making money: using more accurate and written language is the successful mode of competitive sports.

Therefore, NBA's entry into the Chinese market is by no means a whim but a covetous look.

In Stern's data statistics, there are 465 million young people in China, and this figure is constantly being refreshed. This is the target group for the future development of NBA.

NBA has always been the most important market for the United States, but China has a large population and is the largest market for NBA.

With the current trend going on, the importance of the Chinese market may even exceed that of the United States.