The Concept Of "Flash Sale" Has Entered The Market.

CNNMoney reports that apparel and luxury retailers, who offer discounts and discounts on the Internet, have created a "flash market" of billions of dollars in business opportunities.

In 2007, when

The characteristic of flash sales is to sell at a discount price within a limited period of time.

Becky Wisdom, head of public relations at one of these websites, said: "our sales performance is equivalent to 2 weeks' progress in other industries every 36 hours."

Ideeli.com is one of the 4 well-known luxury discount websites. Others include Gilt Groupe, HauteLook and Rue La La.

Just this month, Amazon.com Inc. (US-AMZN), the largest Internet retailer in the United States, has entered the market and launched its own flash sales network MyHabit.com. (Amason)

Such

At the bottom of the recession, when Gilt began selling 70 percent off super low discounts and selling famous brand goods such as Dolce & Gabbana, the influx of premium consumers almost burst the website.

As famous brand goods become cheaper and clearer, there is a kind of fanaticism among consumers, plus limited time conditions, and easy to invest in competition with other shoppers.

Wisdom claims that flash sales were used as a way to clean up inventories, but this trend "continues to flow around the post recession market" because it has become a way for brands to gain revenue and build popularity.

Now flash sales have developed loyal followers, vendors selling everything from fashion to boutique, to frying pan and other household utensils.

The number of visitors to Ideeli.com has surged 1.5 times from (2010), and the number of members has jumped 2 times to more than 4 million.

Ideeli.com executive director Paul Hurley pointed out: "we are growing at a rapid pace, surprisingly fast."

Hurley said flash marketing is a successful integration of consumer psychology and brand strategy, which leads to high sales speed.

"Selling goods at discounted prices every day is not good for brand image.

If 20 percent off of the items are sold every day, the real price will be considered as 20 percent off, but because the selling time is limited and sometimes it is sold out quickly, it will catch consumers' appetite.

He said so.