Chen Wei: 5 Key Factors For Successful Development Of Professional Market

The author introduces: Chen Wei, general manager of Xi Liu China business city operation company and general manager of Shijiazhuang blue ocean commercial real estate consulting management company, has successfully held commercial real estate projects such as Hebei new source business city.

The successful development of a professional market should focus on the following five aspects: the strength of developers, the government policies, the basic conditions of business resources, the professional operation team, and the planning and design plan.

No matter which side of the problem, will have a direct impact on the successful start of professional market projects.

Factor 1: the strength of developers

As a form of commercial real estate, the professional market project is very different from the development of residential projects. It pays more attention to the realization of long-term interests of projects. At the same time, developers can continue to invest and cultivate them to form a stable situation in the market. Therefore, they also put forward higher requirements for the strength of developers.

On the other hand, the strength of the developers also refers to whether the business concept of their operation projects is in line with the operation rules of commercial real estate and whether they have the sense of integrity. If a developer still insists on using the means of developing residential units to operate specialized market projects, and can not achieve "speaking words and deeds" in the process of project operation, it will not lead to long-term operation of projects. Considering the practice cases, I think the concept of developers is more important than whether they have financial strength, which is the key to the success of professional market development. It can be said that the successful investment, establishment, operation and management of a professional market are closely related to the strength of developers.

Therefore, the strength of developers includes the financial strength, professional staffing and credit status of developers.

As a professional operation company, if developers fail to reach a consensus in the process of communication with developers, developers blindly emphasize the short-term return of funds, and do not have a clear idea about the location of the project, the investment group and the operation management in the later stage. I personally do not think it will intervene, because the risk of such a project is huge, and its negative effects will have a very bad negative impact on the reputation of the developers or the brand image of the professional operation companies.

Factor two: government policy

The government is always the "direction" of the development of the professional market.

Without the correct guidance of the government, long-term planning and the support of relevant policies, even if all other factors are available, the operation of the project will also be "on paper", and it is very difficult to achieve substantive breakthroughs.

The successful development and operation of the specialized market, besides the need of the developers themselves to complete the corresponding supporting facilities, all other supporting facilities such as pportation, logistics, finance, public order, catering, accommodation, information, labor employment and other aspects related to the development of the market need the input and support from the government. Therefore, it is very important for the local government to have a better understanding of the development projects.

At the same time, the support of the government should be reflected in the above improvement and macro policies.

Let's think of ourselves as the "babysitter", the developer is the "master".

Can you listen to "master" in everything? Can the roles between the two sides be clearly defined? It turns out that there are many problems in the process of cooperation.

Therefore, in the process of market development and construction, local governments must grasp their role and do not play a role ambiguity.

Factor three: business resource conditions

China's professional market is mostly formed spontaneously on the basis of standard guidance. Therefore, whether or not a place has the business resource conditions that the professional market should have formed will affect the difficulty degree and the investment situation of the latter.

The so-called commercial resource condition refers to whether there is a certain type of industrial competitive advantage or commodity distribution advantage. Only when we have the corresponding foundation can we extend and cultivate the market share and market scale, and form a competitive market.

Famous professional markets such as China Yiwu commodity city and Changshu merchants city all have obvious characteristics in this respect.

Otherwise, the development of the professional market without commercial resources and commercial infrastructure will be a great challenge to the strength of the developers, and will often create a situation of the shell Market.

Therefore, developers should not only focus on the profitability of the professional market, blindly get a piece of land on the professional market development projects, we must analyze whether their plots have the corresponding conditions, if not, please carefully start, we suggest that the development of the professional market should be based on the original innovation, not advocating creation.

Factor four: professional operation team {page_break}

Professional market as a main form of commercial real estate, its operation and management needs professional business operation, and the diversity, complexity and scale of circulation of the professional market group also decide that the operation and management of the specialized market is very different from the traditional shopping center, retail department store and so on. Therefore, in the operation of the professional market project, the developer must have a sober look at whether his team has professional quality operation team. If not, it should consider borrowing the "external brain". The strength of the professional team will decide the soft power of the project. The soft power will affect the development of the project whether there is enough follow-up strength and long-term development.

At present, many developers are too confident in their own strength. They believe that the operation of the specialized market can only be successful if they adopt "low rent" or even "zero rent". This is totally wrong idea.

Professional operation management is the integration of a series of links from the preliminary research orientation, the investment group city, the sales, the start-up, the adjustment, the promotion and so on. At the beginning of the project, the follow-up operation management system should be carefully arranged and arranged.

Any part of the problem will lead to problems in the operation of the project.

The business group of Xiliu China business city has achieved great success through the professional team. However, after the withdrawal of the professional team, the developers themselves operated and failed to manage the start-up links, resulting in the project being out of normal operation. Later, the professional team intervened again, using professional operation and management, and then revived the project through the two start-up.

Therefore, developers must attach importance to the role of professional operation teams. When they have to pay high tuition fees, they will have a fatal blow to the development of enterprises.

Element five: planning and design scheme

The planning and design concept of the specialized market has its own characteristics and requirements. Its busy logistics and pedestrian flow determine that the planning and design of the project should better reflect the concept and style of "humanization" and "convenience" in the aspects of moving line, safety, convenience and permeability.

Between the two "practicality" and "beauty", we should emphasize and highlight the characteristics of "practicability", otherwise, it will directly affect the normal operation of businesses, and seriously affect the success of merchants group and the contradictions in later operation management.

The above 5 points must be comprehensively considered and evaluated in the process of the operation of the developers. Do not blindly project on the premise that there is no detailed investigation and professional argumentation, so as not to cause serious losses to the development of enterprises.