Nine Herd Wang Chinese Men'S Wear Industry Men'S Trousers Market Leader

　　 Joeone (hereinafter referred to as "nine herding" or company) is China's leading business leisure. Men's wear brand Companies, core products, nine herding men's trousers and jackets have taken the lead in the market. As of 2011, the market share of the company's leading product, the nine bru Wang brand trousers, ranks first in the country for eleven consecutive years, and the overall market share of jacket has ranked second in the country for three consecutive years.

　　 The product has professional quality.

Since its launch, the "nine herd king" brand has been focused on providing men with business casual Mens for men, providing consumers with high quality products and consumption experience, and constantly improving the quality of products and services. "Men's pants experts" and "professional quality" have become the core values and brand symbols of King nine.

The company adheres to professional accumulation and closely follows the fashion trend of clothing. On the basis of constantly collecting and studying the data of consumers' body curves, it pays attention to details and designs different styles and editions for different consumer groups, so that consumers can dress comfortably. In the production process, the company refined the trousers production process to about 108 processes, and refined the jacket into about 90 processes to carry out professional standardization production, and set up full-time inspectors in the key links of production to inspect the products and carry out effective quality management. In terms of materials, the raw materials of the company are selected from the high quality surface accessories in the industry to ensure the quality of the products from the source. The trousers products of the company can effectively avoid the awkward phenomena such as the opening of the trouser pocket, the exposure of the lining, the prominent part of the zipper, and the falling off of important parts. The company used advanced production equipment such as Du Ke Pu, brothers and other domestic and foreign, and combined with technological requirements for technical improvement, forming a production process with its own characteristics. In terms of services, the company has set up a free complaint hotline for customers and set up after-sales service agencies in various places to track and deal with the quality problems in a timely manner. On the one hand, it ensures the interests of consumers, and on the other hand, understands the needs of consumers and the quality of the company's products, and continuously improves the quality management level.

　 Large and mature marketing network

The clothing sales market of the nine Mu Wang brand is mainly concentrated in the one or two tier cities in China. The sales terminals of the company have covered the key business areas of 31 provinces, autonomous regions and municipalities directly under the central government. As of December 31, 2010, the number of direct and franchise terminals was 2710, of which 645 were direct terminals and 2065 were joined by terminals. In the 2008-2010 year, the company's sales terminals grew steadily and the annual compound growth rate was about 7.96%.

In the process of building the marketing network, the company not only pays attention to the construction of scale and quantity, but also optimizes the form and mode of operation according to the development of the company. From the early stage of development, it relies on the mode of shopping malls to develop into a shopping mall dominated by the first tier cities, and the two tier cities are dominated by exclusive stores. As of December 31, 2010, the number of terminal stores reached 1483, and the number of terminal stores was 1227.

In the initial stage of business development, the company mainly adopts the direct shopping mall mode to create highly standardized management at the terminal, establish brand image and radiate the shops in the surrounding area. With the continuous development of the company, the company accumulates social resources and uses the affiliate mode to develop the terminal market and increase the terminal density.

　　 Vertical integration mode brings high value supply chain

The company adopts the business vertical integration mode. Under this mode, the company can carry out and manage the main stages of the product supply chain, including design, research and development, production and sales. This mode enables the company to implement the most effective control over all the main links of the supply chain, because the company implements market oriented supply chain management, ensuring that it can reflect quickly and adjust production to match the market trend. And effectively control all links in the supply chain, and effectively organize the replenishment production according to the feedback from market information, and shorten the time to launch the product.

The company understands the local market trends and preferences of different consumer groups through sales terminals distributed throughout the country, and develops products that reflect the latest fashion trends with the help of the company's design and research capabilities. The company's manufacturing capabilities ensure product quality and respond quickly to market demands and market trends.

The company's business vertical integration mode can optimize the quantity, type and age of inventory. Therefore, the company can reduce unnecessary or undesirable products as far as possible, and do not need to use a large number of discount policies to stimulate sales of these products, so as to improve the overall business efficiency of the company.

　 Layer by layer to control product quality

Since the launch of the brand, the company's management has always regarded the high quality as the foundation of the enterprise's success. The company always regards product quality management as an important work of the company, and dedicate the dedication of high quality products to consumers as the business objective of the company, and the management of product quality is an important part of enterprise strategic management. To ensure consistent product quality, the company has passed the IS09001 quality management system and product quality double certification. The leading products have obtained the certificate of "national quality inspection qualified products" through the IS014001 environmental management system and the double certification of China's environmental products. The company has won the reputation of "national product quality, after-sales service reputation double guarantee enterprises".

The company is also involved in the formulation of the main drafting units of "GB/T2666-2009" and "GB/T22700-2008". The company has provincial-level technology center, and its testing center has been approved by the China National Accreditation Committee for conformity assessment. It has dyeing and chemical laboratory, constant temperature and humidity laboratory, rating darkroom, and so on. The testing equipment is complete, and it has the detection ability of textile formaldehyde content, pH value and color fastness, and its detection level has reached the leading level in China.

　　 Great potential for future development

This project will not be more than 120 million shares. The proceeds will be invested in marketing network construction projects, supply chain system optimization and upgrading projects, information system upgrading projects, and design and research center construction projects.

The control of the network, the supply chain optimization and upgrading project will enable the company to expand the core product capacity to meet the increasing sales demand, at the same time, effectively control the production cycle and quality, improve the efficiency of the supply chain, improve the logistics and warehousing efficiency, improve the logistics and warehousing efficiency of the company, enhance the company's ability to collect information on the primary market, improve the operational efficiency and scientific decision-making ability of the company, and speed up the company's rapid response capability; the establishment of the design and Research Center will improve the brand concept construction and the development and innovation of new products, further enhance the company's technical level and technological superiority, enhance the brand's cultural connotation and the added value of the products, thereby strengthening the company's market competitiveness, and effectively supporting and promoting the growing business. After this issue, through the implementation of the marketing network construction project, the sales network scale of the company will further expand, the structure of the sales network will be further optimized, and the sales mode of the company will be further improved, and the company's marketing will be enhanced. Therefore, this fund raising investment project will significantly enhance the core competitiveness of the company, thereby contributing to the company's participation in the highly competitive market, laying a solid foundation for the sustained growth of the company's main business income and net profit, and providing a reliable guarantee for the company's sustainable development and the realization of its strategic objectives.

In the future, the company will further expand its market advantage in men's trousers category, and extend the advantages of men's trousers to related men's clothing categories to maintain the leading brand position of Chinese men's wear. The medium term goal of the company is to become a leading apparel enterprise with multi brand structure dominated by men's clothing, meeting the needs of consumers in different market segments and different occasions. The company's long-term development goal is to become a well-known international garment brand operator, and continuously lead the lifestyle of clothing consumers and enhance the quality of life of consumers through high-quality, professional, exquisite, fashionable products and terminal environment emphasizing consumer experience.

Facing the increasingly fierce market competition in the twenty-first Century, I believe that with the joint efforts of all the nine shepherd people, the king of nine shepherd will gradually become the leader of Chinese business casual men's clothing and make a new contribution to the development of China's garment industry.