Internet Sales Have Become The Third Largest Selling Platform For Footwear Industry After Shopping Malls And Franchised Stores.

June 8th Quanzhou leather shoes

"Shoe supermarket" appears.

At the shoe exhibition site in Shanghai, the reporter saw that in the aspect of image display, some exhibitors could not locate their exhibitors' image because of the brand size.

The first step in the image design of the exhibition hall is the initial and necessary step to attract professional audiences to the museum.

Among them, printed heart bird, beautiful beauty, Kangnai, Jie Hao and other brand stands are also outstanding.

The heart bird exhibition hall has a unique structure, a bird's nest exhibition hall with flying wings and a habitat for the happiness tree in the center of the exhibition hall. The Kangnai exhibition hall has launched a summer new product conference, incorporating the show, dance and product display together, attracting many brands and professional audiences to stop and watch.

What is refreshing is that BELLE group unveiled map shoes in Shanghai. Nike, Adidas, BELLE, Staccato, best sellers, Disney, Teenmix and so on are more than 20 brands.

The person in charge at the scene said that this form of exhibition will integrate all levels of brand, and better attract different consumer groups to better display the brand image.

Foreign brands seeking agents

Spanish brand HISPANITAS China general agent Ji Fang said that it is very difficult for foreign brands to find powerful agents in China quickly. The Shanghai shoe show has national channel resources, and brand exhibitors can connect with them more quickly and accurately, so as to facilitate the development of the market.

HISPANITAS has achieved much since its first exhibition last year, so it has expanded the exhibition booth from 2 to 6.

Swiss brand FLEKER, head of China's JackieWang, told reporters that the Chinese market is huge. The FLEKER brand has now been determined to enter the Chinese market. The main purpose of this exhibition is to use the channel resources gathered during the exhibition to find the powerful general agent in China.

Wenzhou brand upgrade larger

It is worth noting that Wenzhou brand has been greatly improved in recent years in terms of product quality, R & D and so on, and even has little difference from Guangdong brand.

In order to further expand the impact of the exhibition, Paul, Getty and Jie Hao also held a Marketing Summit in the same period.

On this basis, Paul Getty specially invited more than 200 store managers and veterans.

Enterprises coming out of Wenzhou focus on the subdivision of soft leather shoes and become experts in soft leather shoes.

In addition, Paul, Getty, released the latest "logo" and slogan "feel comfortable life" at the exhibition site, and launched five major product lines: business, leisure, business, leisure, fashion comfort, leisure comfort, elegance and comfort, which has been well received by the professional audience.

Paul, director of Getty, believes that there are great opportunities for brand development in chain shoes city, which not only has great benefits for brand channel development, but also further improves brand portfolio and product mix in shoe city, and is more perfect in product category.

In recent two years, Jie Hao has been greatly improved in fashion and youth, and this year will further strengthen the market in East China. For this reason, the brand will also include the Marketing Summit.

Original design rises rapidly {page_break}

It is worth mentioning that, as an important activity of the Shanghai shoe fair, an activity called "Creative China commonweal fashion" attracted the famous designers of the American designers association, I Cassidy, the head of the Tokyo Fashion Designers Association, and other famous international design masters to the scene.

During the event, the guests expressed different views on the current situation and trend of fashion design in China.

Li Zhao, senior vice president of BELLE, bluntly said that at present, the shoe enterprises' grasp of fashion is mainly manifested in the following models: "follow up" and "lead type". BELLE follows the lead.

They send designers to visit and understand the fashion elements of the European market every year, and come back to digest and use them.

There is still a big gap between China's innovative design level and those in Europe and the United States. We hope that Oriental creativity can truly follow the development of the motherland and demonstrate its vitality and charm in the world.

I Cassidy believes that Europe and America have been regarded as the center of fashion for a long time, but nowadays no continent can truly represent the fashion of the world.

The progress of Chinese fashion design is obvious to all, and talented young fashion designers are constantly emerging.

"I think China's fashion design will keep pace with Europe and the United States starting from 2012."

He said.

E-commerce attracts much attention

According to industry sources, the domestic footwear industry is facing an important turning point: bottlenecks in traditional channel expansion, while the online shopping market is in a stage of explosive growth.

According to the latest statistics, Internet sales have become the third largest selling platform for shoes industry after shopping malls and stores.

It is reported that there are two ways for shoe companies to "touch the net" at present. One is to use the existing B2C e-commerce platform to set up online shopping centers, such as shoemaking nets, and the other is direct selling of official website.

"I don't know how much benefits the shoe companies do in e-commerce, but I can tell you what it does not do.

The same price and quality, competitors do online, and you did not do, that is, in a market opened others, you did not open, the market share will definitely reduce, in addition, your original customers may choose to shop online because of the loss.

As an emerging market, the development space of e-commerce is very large. It is also a must for shoe companies to face, not only to speed up robbery, but also to take into account the brand image and awareness.

Lu Mingru said.