School Of Costume Design And Design, Donghua University

Founded in 1951, it is the national key university directly under the Ministry of education of China and the key construction institution of the national "211 Project".

The school is located in Shanghai, a world-famous cosmopolitan city. Its strong commercial atmosphere, fashionable atmosphere and popular atmosphere provide a unique world for fashion education in schools.

In 1984, it was one of the earliest institutions of higher learning in the field of clothing.

At present, three level talents training system has been formed.

Institute from

It is composed of visual communication art design department, environmental art design department, industrial design department, performance department, art design department, art design foundation and experimental room.

There are three undergraduate courses in fashion design and engineering, art design and performance, including ten major directions: fashion design and engineering, fashion art design, textile art design, animation, digital media art, environmental art design, industrial design, fashion show and design, performance (film and television, drama), and comprehensive arts.

At present, there are nearly 2500 undergraduates, 500 graduate students and 50 PhD students.

In 1984,

For the first time, he enrolled undergraduates in the whole country; in 1990, the subjects of costume design and engineering were first granted the right of master's degree awarding in the whole country; in 1995, the subjects of costume design and engineering became the key subjects in Shanghai; in 2002 and 2007, the subjects of clothing design and engineering were two times as the only state-level key disciplines of clothing in China; in 2005, the Academy became one of the first batch of 30 experimental units of the national master of Arts degree; in 2007, the subject of art design was appraised as the key subject in Shanghai.

Since its establishment, the college has gradually formed its unique school characteristics after several generations' efforts.

First, pay attention to the cultivation of creativity of art and design talents, and adhere to the internationalization of design education.

For many years, the Institute has been taking the "internationalized" teaching route, learning and introducing international advanced school running concepts and methods, carrying out international cooperation and exchanges in various forms, promoting the teaching level of the college, and realizing the internationalization of personnel training, which is the strategic goal of the college development.

The Institute has established close international cooperation relations with 24 famous clothing and art institutions in 11 countries and regions such as the United States, Britain, France, Germany, Italy, Holland, Australia, Japan, Korea, Finland and Hongkong, and has carried out close cooperation including undergraduate education, postgraduate education and curriculum cooperation.

It covers 8 professional and professional directions: fashion design and engineering, fashion art design, textile art design, digital media design, animation design, environmental art design, industrial art design, film and television performance, etc.

Among them, the Sino Japanese cooperation mode of cooperation with the Japanese culture and Clothing Institute has successfully created the first course of undergraduate education for clothing talents in China.

In the future, the Institute will further strengthen exchanges and cooperation with international famous clothing and art institutions, and build a broader and smooth platform for talented people who are interested in clothing and art design, so as to receive solid international professional knowledge and practical ability to accept international education.

In 1995, as the representative of the only garment Academy in China, the college participated in the International Foundation of Fashion Technology institutes, and served as the executive director unit.

In this international education platform, we should make full use of international educational resources, carry out Sino foreign curriculum cooperation, learn advanced international teaching concepts and methods, improve the quality of education, and implement a new teaching reform mode of Sino foreign cooperative teaching. We invite foreign professors and designers to come to the college to hold lectures and participate in undergraduate teaching.

At present, the international advisors employed by the Institute include the famous French designer Emanuel Negro (Emanuel Ungaro), Daniel Daniel (Daniel Tribouillard), Sonia Rykiel (Sonia Rykiel), the olive Oliver rabbi (Oliver Lapidus), Italy famous designer Gianfranco Ferre (Gianfranco Ferre) (late), Missoni (Missoni) Italy and so on.

The famous creative masters in these international fashion design circles have brought international thinking and new design ideas to our creativity teaching.

{page_break}

Two, pay attention to the training of artistic design talents' practical ability and adhere to the socialization of design education.

The Institute has persisted in the socialization of design education for many years, and has made full use of the combination of industry, education and research, and strengthened the ability of social practice and market development.

The Institute has made great efforts to build a large platform for training practical talents. It has hosted the Shanghai International Fashion Culture Festival International Garment forum for thirteen consecutive years. It has hosted the "Changning Donghua Fashion Week" for five consecutive years. It has set up a platform for students to learn and communicate with international and domestic Fashion Art Colleges and students, and is an important part of second classroom teaching.

Since 1995, the academy has been committed to hosting the international fashion forum of Shanghai international clothing culture festival for sixteen consecutive years. It has hosted the Donghua fashion week for nine consecutive years. It has held numerous professional exhibitions, fashion releases, professional competitions and international lectures, which has played a positive role in promoting the communication and exchange of clothing education in various countries.

The institute actively advocates open education and strives to expand the links and cooperation between schools, enterprises, universities, universities and research institutes, universities and government departments.

At present, the cooperation agreement has been signed with the top ten YOUNGOR group, Rong Hua Hua group, Jixin bird group, Hai Lan group, Bosideng group and so on, and the teaching practice base has been established.

At the same time, a number of teaching and scientific research bases have been established in school cooperation, including:

The part-time professors employed include Mr. Li Rucheng (president of YOUNGOR group), Mr. Gao Dekang ((president of Bo Shideng group), Mr. Zheng Yonggang ((president of Shanshan Group), Mr. Wu Zhize (President Chen Xi bird group), Mr. Chen Jingwei (the president of China Jingwei group), Professor Ren fan, President of Hamburg media school in Germany, and Professor Liu Haochang, South Korea's founding University.

This open personnel training has also been widely recognized by the society. Employers have given us positive feedback. In recent years, the college has received nearly 20 million yuan of equipment, collections and funds from the community.

This situation has promoted the training of practical art design talents in Donghua University.

At the same time, most of the teachers in the college cooperate in the process of teaching, or participate in research projects inside and outside the University, and work part-time in garment enterprises or create their own clothing brands.

Teachers' abundant time experience has brought detailed examples for classroom theoretical teaching, as well as providing extra curricular bases for students' extracurricular practice. Teaching and learning have entered a virtuous circle of mutual promotion.

Three, pay attention to discipline construction and adhere to the academic design education.

Donghua University is striving to build a research university.

For a long time, the subject of art design is difficult to combine scientific research with teaching.

In recent years, the academy has strengthened the discipline construction of art and design around the various disciplines of art design, thus promoting the continuous improvement of scientific research ability.

{page_break}

{page_break}