Overdraft Consumption Concept In China

From ( Prada ), Sam (sonite), Coach and so on. Luxury goods In the middle and high grade jewelry chain stores such as Zhou Dafu, and then to the clothing and online shopping enterprises that are cheap and good, the overseas capital market is setting off the upsurge of China's consumption concept stocks. At present, it is a gimmick for China to take consumer demand abroad. list There are 15 to 30 companies. All these companies regard the sales growth expectation in the Chinese mainland market as their biggest selling point, but does such a concentrated listing boom indicate that the capital market is overdrawing the concept of Chinese consumption?

Yes, the absolute scale of China's consumer market has been quite large, and its growth rate is the most economic power in the world. In the past 2000-2009 years, the total retail sales of consumer goods in China increased by 9.7%, 10.1%, 11.8%, 9.1%, 13.3%, 12.9%, 13.7%, 16.8%, 21.6% and 15.5% respectively. In 2009, the total retail sales of social consumer goods amounted to 18 billion yuan, of which wholesale and retail businesses amounted to 100 billion yuan. In 2010, the total retail sales of consumer goods increased by 8 yuan, up from the same period last year.

The author collated and collated the proportion of total retail sales and total retail trade in China's total retail sales since the founding of the people's Republic of China (up to 1992 as the total retail sales of social commodities), and compared the proportion of gross domestic product and foreign trade total export volume, so as to measure the relative norm size of domestic and foreign markets obtained by Chinese enterprises. It was found that China's exports began to enter a high-speed growth track after China's visit to China in 1972, and the relative scale of China's domestic wholesale and retail markets continued to shrink. In 2007, the lowest point since the founding of the people's Republic of China began in 2007, and it began to reverse in 2008, and the proportion of 2009 increased to more than 100%, achieving a major turning point. China is striving to promote the transformation of economic growth mode, improve the pattern of income distribution, and strive to make economic growth more dependent on domestic demand, especially on the basis of consumption. This process of transformation will, of course, boost domestic consumption growth. But driven by fanaticism, in any case, high growth industries may not be able to catch up with the surging price of capital market. China's consumption concept stocks may be on the wrong track. The western market's overflowing liquidity has created the foundation for overlifting stock prices.

An in-depth analysis of the above China consumption concept stocks can clearly see the bubble components in its sales promotion. Are not the Chinese, the Chinese, the biggest selling points of the Chinese market? The problem is that China's sustainable consumption growth can only be based on improving the income distribution pattern and narrowing the polarization. Luxury consumption mainly comes from the rich group, so that the income growth of the middle and low income groups is faster than that of the high-income group. The result is that the growth rate of luxury consumption is not as fast as that of the whole consumption. Moreover, in recent years, a large part of the explosive expansion of luxury consumption in China has been the conspicuous consumption of grey income groups and even black income groups. The efforts to promote social justice will reduce the grey income of "no effort without effort".

At present, the common problem of Chinese enterprises is to attach importance to "packaging" rather than consolidate the performance base. So many overseas listed companies have been trapped in litigation this year. If they are short of sniping, will other Chinese companies who are preparing for overseas listing repeat the same mistakes? The problem of asymmetric information exists between insiders and external investors, and the problem of asymmetric information between foreign investors and domestic enterprises is more prominent than domestic investors. The temptation of using information asymmetry to raise stock prices is too strong. Can enterprises and operators of enterprises start to resist this temptation?