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Looking At The Development Trend Of Asian Shoe Machine Industry From "SLG2011 Exhibition"

2011/6/14 12:57:00 106

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The "SLG2011 Exhibition" is the twenty-first Guangzhou international.

footwear

Abbreviation for leather and industrial equipment exhibition.

It was held on June 2011 1-3 in the B area of Pazhou Exhibition Hall, Guangzhou China Import and Export Fair.

Gathered here in Asia or intends to expand Asia.

market

The main industry of the global industry is about 300 shoe machines in the exhibition area of 20000.

Exhibitor

There was a technical feast at the core of "digitization and automation".

Exhibitors are divided into three parts: each has its own highlights.

In this exhibition, shoe machine exhibitors form three points of the world pattern: first, Italy.

China Shoetec

Regiment oriented

foreign capital

The company includes a number of German shoe machine exhibitors, and footwear exhibitors and footwear manufacturers in Portugal, Britain, Greece, Israel and other countries.

The second category is the Taiwan shoe machine exhibition group, which is the backbone enterprise of the Taiwan Machinery Industry Association, the twenty-fifth shoe making machinery Specialized Committee member (such as the whole Feng and Dingsheng), and the third group of China's large shoe machine exhibition group represented by private shoe machine enterprises such as Dongguan, South China Sea and Wenzhou.

Foreign shoe manufacturers such as Italy take joint ventures or set up China.

Sales center

It has been operating in Asia for many years, and some enterprises have been more than 20 years, and are familiar with the Asian market.

The Italy footwear giant ATOM (A Tong) mainly exhibited the series of computer leather cutting machines and CERIM (Chelim) front gear series; M&B/BDF (Jasmine Bi Anji /BDF) also exhibited high tech shoe making machinery and equipment, and CAMOGA (Caimo high) mainly exhibited all kinds of leather machine, some of which had automatic defect recognition leather function, and Tori Eli company mainly exhibited "digital CAD/CAM" software. They had more high-end customers, characterized by "three high" (high technology, high quality, high price) and firmly occupied the high-end customer market in Asia.

The NEWLAST company, the sales manager of the three years away from the exhibition, was asked by the reporter when he visited the exhibition and asked why he did not participate in the exhibition. He shook his head directly. "Although Italy shoe machine is of the leading technology and has good quality, many Asian customers (shoe companies) are winning by volume, with low profits, relatively weak investment ability, and more sensitive to prices. It is very difficult to achieve mass sales in Asia. We have partners in China and have been operating in China for many years, and we have more fixed customers. Whether exhibitors here or not will have little impact on our business".

At this exhibition, the shoe makers in Taiwan are doing the best. The mainstream shoe maker is all dressed up.

The shoe machine in Taiwan is characterized by mature technology, stable quality and excellent service.

For many years, it has been firmly occupying the position of the equipment supplier of Taiwan shoe enterprises, and the price is also within the acceptable range. It is still playing a leading role in the new Asian shoemaking industry.

The mainland market can only occupy part of the demanding customers, and further expansion is more difficult because of price factors.

Dongguan, South China Sea, Wenzhou and other places shoes represented the mainland group, occupied the three elements of heaven, earth, and people, basically with the price and service flexibility to win, in addition to some special outstanding enterprises, most of the shoe machine in the quality and

Taiwan shoe machine

There are still some distance.

Over the past few years, due to the rapid development of the industry, the outstanding enterprises in the mainland group such as Emma CNC, ILLY shoe machine, Rui Zhou technology and Oujiang shoe machine have gone beyond the trend of Taiwan and Italy technology.

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The exhibition is everywhere: buyers gather.

Integrating the recent five years of exhibition, this year has been the busiest scene. There are many buyers and traders, such as Bangladesh, Burma, Sri Lanka, Mongolia, Indonesia, India, Vietnam, Thailand, Malaysia and Philippines, and other Southeast Asian countries, such as Iran, Syria, Egypt, Pakistan and Turkey, and other countries in the surrounding emerging markets, such as Chile, Pakistan, Turkey, China, Pakistan and Turkey.

In addition, another major feature of this exhibition is the collective leadership of the top leaders of shoe enterprises and the two generation of baseball players. Taiwan funded shoemaking groups such as Baocheng, Hongkai, Rong Cheng and WAN bang, as well as Hong Kong's large shoe enterprises such as Bo Lai, Hong Kong star, and Li Bao, etc., are guided by the top leaders and associate level leaders to understand the industry situation and the future trend of the two generation of shoe manufacturers.

They focus on digital and automation technology, focusing on how to save personnel, materials, materials and how to reduce labor costs, and how to apply new technologies to enhance the competitiveness of the group.

The new technology is the highlight of the focus. It is obvious that the popularity of the shoe machine booth and the traditional shoe machine stand are relatively cold.

Buyers also showed strong desire and desire. Individual booths also welcomed the signing of the scene after the financial crisis.

Looking forward to the future development trend of Asian shoe machine industry

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The author summed up the future development trend of the industry by combining the opinions and feelings of many exhibitors and visitors.

1, quality promotion: the market competition is increasingly fierce, the customer demands more and more strict, the production cost is more and more high, and the manufacturer in order to realize the pformation and upgrade, improve the competitiveness, to make shoes do better, more taste, so Italy shoes will be more competitive in the market in the future, they will help customers to improve the level of products, so that shoes do better results.

(such as computer controlled hot and cold setting machine, automatic shoe heel massage machine, automatic computer nail tracking machine, multi mold double cold and hot heel shaping machine, shoe shaping machine, front and back steam soft machine, computer automatic glue former machine, computer automatic glue on middle nail punch machine, automatic computer folding machine, automatic computer peeling machine, and some machine for improving the quality of the side surface), but foreign shoe machine enterprises represented by Italy shoe machine to achieve better sales in the Asian market, we must overcome the three obstacles of localization production, timely service, and suitable price.

2, environmental protection: with the media coverage of the "Huaxing shoe factory" workers poisoning incidents raging, the national law will be increasingly stringent requirements for shoe-making enterprises, to eliminate workers poisoning incidents, pipeline operation and environmental protection is a big trend, estimated that after 2011 will go its way.

In addition, there will be a sales peak like dust suction sand bottom machine, dust suction polishing machine, environmental protection wet table, spray booth, automatic brush machine.

3, energy conservation: large scale development of enterprises, large occupation of resources, and development of energy-saving machines are already an indisputable fact, and this kind of energy saving is also a benefit point for enterprises to reduce costs.

For example, Foshan's full benefit shoe machine is the main energy saving concept at the exhibition.

4, save labor: the recruitment of workers in Asia has become more and more difficult. How to reduce labor costs (labor costs are also rising) is a problem for enterprises. The machine that can reduce labor costs will have great potential (computer leather cutting machine, automatic glue former machine, electric brain automatic glue folding machine, massage rhytidectomy machine, help feet leveling machine, etc.).

5, safety: Shenzhen has introduced occupational safety protection measures, workers should pay 200 thousand yuan for cutting off a finger, and the machine which focuses on Safety (through the European CE certification) is a passport to enter the shoe factory in the future.

6, high efficiency: with the arrival of a small number of orders, many large Taiwanese funded factories are also reforming their production processes and forms to adapt to the development. "JIT" group style, lean production system is becoming more and more popular, and it is also an opportunity for the shoe-making industry.

To make 30 people produce 700 pairs of shoes /8 hours, this kind of efficient way is popularized (only at the bottom).

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Domestic shoe makers still need to work hard.

The shoe machine industry in China is still in the stage of imitation and improvement.

Independent new R & D is at the beginning stage. It is too early to completely innovate. We should vigorously advocate "application innovation" and "improve innovation".

Emma numerical control CEO Wang Guoquan believes that the strategy of shoe making enterprises to choose independent innovation must have some basic accumulation. Enterprises have considerable conditions in market research, marketing, development technology, processing equipment, capital investment, human resources, brand building and so on.

As a person in charge of innovation and sales in shoemaking industry, Emma numerical control CEO Wang Guoquan shared valuable experience: "short-term growth depends on design, and long-term growth depends on quality".

He believes that the key to the success of the shoe and leather machinery industry in Italy lies in its high quality and constant commitment to R & D and innovation.

Quality is a long-term matter. It needs constant insistence and promotion. The accumulation of technology has a long process, and it is more difficult to get effective in the short term. However, for the Chinese shoe-making enterprises wishing to achieve breakthroughs on the original basis, Wang Guoquan thinks: {page_break}

First, we can attract customers through the innovation of appearance design, and get rid of the image of "cheap and low-grade". This is also an important factor in the development of Emma's numerical control pformation.

Because change from design is more effective.

For example, Emma computer shoe last production system, from the introduction of the industrial design team in 2009, imported the international design concept, and completely changed the appearance of the machine, and won the "DONGGUAN CUP" International Industrial Design Competition Excellence Award in 2010. Once the new appearance model was launched, it won the orders from many national customers.

The two is to set the corresponding R & D investment ratio, continuously accumulate technical reserves and talents, continue to do product research and development, and improve the quality, do well in the market forecast and sales analysis, and develop products that market demand, in order to go to the road of sustainable development.