Stepping Out Of The Courtyard To Achieve Scale

On September 4, the government of nanzhangqiang town in Wen County signed a $30 million shoe making project with Jim, the "king of shoe industry" of the United States. This is the third place where the merchants of qiangnan have to attract investment. More than 10 years ago, the sandals of Nanzhang Qiang town were very famous in the Central Plains. They were sold to more than 10 provinces, cities and autonomous regions, such as Zhengzhou, Shanxi, Shaanxi and Inner Mongolia. The town quickly developed six specialized shoemaking villages, driving 15000 farmers to become rich by making shoes. From 1999 to 2003, the shoe industry of Nanzhang Qiang declined rapidly, the products piled up like a mountain, and the market shrank by 80%. After investigation, Zheng Kaile, Secretary of the town Party committee, found that there are five reasons for the collapse of shoes industry in Nanzhang Qiang Town: first, the courtyard economy is restricted and there is no scale; second, sandals are single, low-grade, no brand and no market; third, professional households bargain with each other, making small profits to no profit; fourth, poor sales channels and ineffective sales information; fifth, it is difficult to get loans without capital investment. To find out the reasons, nanzhangqiang town strengthened the guidance and guidance work for the shoe industry, broke the courtyard economic model, encouraged specialized households to form joint workshops and build shoe-making enterprises; set up a town information group to provide specialized households with shoe market information; formulated preferential policies to encourage the development of new products; increased investment promotion to attract investment. In 2006, a batch of middle-grade sandals and slippers in Nanzhang and Qiang became popular goods in Nanzhang and Qiang. 30 million pairs of "snow boots" were sold for 12 yuan for a pair of "snow boots" and 26 yuan for wholesale of single shoes. Merchants queuing up for 10 days to pick up the goods. At present, there are more than 200 shoe factories in the town, and there are more than 300 shoe factories in the town.