Clothing Brand: Service Is The Key To Winning.
Numerous
brand
They all emphasize service attitude. In the same age of commodity, service can become the key point of winning. Many brands also hope to place their hope of competitive advantage on the service attitude.
Recently, a reporter visited Beijing's new world as a guest.
Department store
Several families
clothing
Brand stores, unannounced visits to different brands of different services.
ONLY: personal bodyguard.
"Five steps, one post, ten steps and one whistle", as soon as we enter the store of ONLY, customers become the focus of attention.
They will enthusiastically recommend new products to customers, or even some sticky people.
Sometimes, although they do not recommend products, they always seem to be watching the customers' every move.
This feeling of being overwhelmed with enthusiasm is somewhat overwhelming.
MANGO: naturally and arbitrarily.
MANGO has always chosen customers as the purpose of free choice. When customers choose clothes, they often cause clothes to be placed neatly. MANGO's shop assistants will go quietly to dress their clothes. Obviously, there is no displeased look.
Customers can pick up their favorite clothes at random and try them on. They will stand at a distance from the customers. They will be close to customers only when customers need help. Some customers think that Mango does not care about customers' love. But reporters think customers will not feel any pressure when shopping in such an environment.
Ochily: eager to quote
The shortest time for reporters to choose clothes in Ochily shop is just entering Ochily store. The clerk expresses their friendliness in a more rigid "welcome presence". The reporter did not feel welcome in the tone of the shop assistant.
When the reporter just picked up a dress, the clerk at the side immediately quoted the price: "this dress is 899 yuan."
Reporters did not pay attention to it, only to choose their own clothes, when picking up second pieces, the shop immediately quoted: "this 689 yuan, no discount."
After a few seconds of silence, there was no idea of staying in the store.
BearTwo: comfortable and thoughtful.
BearTwo in the new world department store area is not large, clothes are arranged in a more compact manner. When customers try on clothes, the clerk will patiently ask whether customers need to find matching single products to match.
When customers change clothes one by one, they are not at all impatient.
Perhaps the relationship between the shop assistants is quite harmonious. They occasionally chat when customers change clothes, which will more or less neglect customers.
Lady house: whitewashed
The pink and delicate clothes of Lady house always catch the reporter's eye. Lace and lotus leaves always let people unconsciously enter the store, but their service attitude of the new world department store shop is not as sweet as that of the clothes.
When a reporter picks up a shirt and asks for a size, the salesman's disdainful expression and his slow movements show that the joy of a beautiful dress will cool instantly.
Although reporters left the store, the shop assistant shouted out the slogan "welcome to come next time". Without enthusiasm, the slogan seemed to be a slogan.
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