Effective Audiences And Exhibition Box Office

Now Cut-throat competition Under the pressure of the market, the traditional trading relationship between exhibitors and exhibition organizers has been difficult to maintain. As a result, the organizers will try their best to get the satisfaction and trust of exhibitors.

Exhibitors hope to get more from the exhibition organization, which is unprecedented. Organization Constantly making progress, they no longer allow organizations to make use of the fees paid by exhibitors to gain short-term benefits, but rather hope that the services they pay can bring value to meet their needs. When the time comes, the exhibitors will unite to fight for their own interests. Therefore, the establishment of partnership between exhibitors and exhibitors will be the trend. There is a couple talk: "stop trading and start cooperation." And this relationship is likened to marriage, and a happy marriage must be long-term and based on the interests of both sides.

1. long-term nature
Establishing a cooperative relationship of 35 years or longer requires the same values and goals. As a group organization, the long-term goal is to deepen and strengthen the relationship. Its relationship with exhibitors can only be satisfied with exhibitors' needs in order to obtain their long-term trust.
The needs of exhibitors vary from person to person. Never assume that they understand their situation. The most effective way to understand the needs of exhibitors is to ask questions directly, while seminars, questionnaires and telephone interviews are all routine ways to capture information. The needs of exhibitors are constantly changing, so these surveys are also long-term needs.
However, capturing information is only the first step. The key to building mutual trust is to listen and pay for action. Exhibitors always want to show concern for them and really work hard for their success. I want to remember that cash must be higher than commitment, whereas vice versa.

Two strategic
The successful establishment of a partnership is not as simple as exhibitors selling a booth. It must be strategic. If you want to win long-term exhibitors, you must try to understand the business and purpose of exhibitors.
For exhibitors and successful exhibitions, in most cases, what does it mean to make sales profits as an organization, and what help can they provide for their success? The average person may be providing advice on how to collect information and how to train participants, and experienced professionals will continue to seek ways to improve the display effect from the perspective of helping exhibitors, and even organize exhibitors' symposiums to brainstorm the new initiatives for successful exhibitions. Only by helping exhibitors increase profits, save money and make them face more in front of customers can they say that they have succeeded in strategy.

3. values
On the other hand, on the other hand, the two sides are basically the same in terms of their interests. They share the same concept in business. As the saying goes, "birds of a feather flock together". As for business partners, they must be loyal to each other and have the same monetary values. The closer the partnership is, the more important these two points are.
To achieve this, the first step is to establish the values of the whole organization, to set priorities for all affairs, and to make sure that every employee understands and implements these ideas. The values of exhibitors who remember these values are the same. Only in this way can they establish long-term relations with them.
The consistency of the value of the organization and the exhibitors also depends on the position of exhibitors in the organization's mind. "Customer is God" is always right. Which is more important to the employees of the exhibition organization? It is important to know that the agencies serving exhibitors are set up for exhibitors, rather than for subordinates to serve their superiors. Every employee must understand that the presence and sustainability of exhibition organizations depend on exhibitors rather than their superiors.

In short, in order to maintain good cooperative relations between exhibition organizations and exhibitors, the following must be done:
1. constantly seeking ways to enhance relationships:
2. understand, meet or even exceed the expectations of exhibitors.
3. predict the possible problems of exhibitors and try their best to solve them.

Like marriage, not everyone is the right person to establish a partnership. Establishing long-term relationships with exhibitors is suitable for organizations with strategic plans, correct values and highly mutual help. Mature and experienced exhibitors who are interested in developing business through exhibitions are willing to establish relationships with the exhibition organizations. In the eyes of both sides, the future business model is collaboration and alliances, and is aware of the great benefits it can bring.