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Businessmen Create Three "Father's Day" &Nbsp; 80 After Tide Dad Becomes The Main Consumer.

2011/6/18 14:04:00 78

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Father's Plot Father's Department Store.

Shopping gifts on father's Day

The traditional Chinese father's image has been relatively simple for a long time, but with many 80's becoming a father, his father's image has begun to become "damp". Tomorrow is Father's Day Wuhan businessmen have launched various kinds of consumer groups for the post-80s generation. Promotion Means to suck gold from the pocket of a young father.

　　 market Specializing in the 80's "Chao dad"

Mr. Chen is a white-collar worker in Wuchang office. The standard is 80 years old. The child is 4 years old. Yesterday, when the reporter saw him in the one hundred shopping mall, his wife was helping him choose the watch and the budget was 800 yuan as a holiday gift for his father. The salesperson at the side joked: "the old" Daddy "would not buy anything for father's day, but the young fathers were different. They found a good reason to take the opportunity to invite their wife.

What do you want to buy on father's day?

Shopping malls buyer told reporters that before the "father's Day", shopping malls were not popular, but now, such as Mr. Chen, 80 after the father of more and more people, "father's Day" has the main consumer. In order to meet the quality needs of the Post-80's dad, the shopping centers have been promoting the famous brand "tide card" discount. From shirts to perfume, men's cosmetics and watches, prices have been cut down, attracting popularity.

In addition to discounts, shopping malls also launched many fancy words to attract 80% of dad's gimmicks to shop. In front of the front door of a department store in Central South Wuchang, erect a constellation shopping guide for Dad, so that young couples can't help laughing. "Scorpio's father is serious and childish. Father's day presents a black senior men's bag, which can show his temperament. The father of the Pisces is more confused and cute, which is suitable for sending a fresh lighter. The father of Sagittarius is more easy-going and suitable for a man's casual wear."

Businessmen create three "father's Day"

There are many traditional women's festivals, from "38" women's day to mother's day. However, for a long time, only a father's Day is a special man's holiday. In order to expand the selling point, businesses in Wuhan have started the "joint action". "After father's Day is over, we have two father's day in August." A large department store marketing director said, "a man's day in August 3rd, a August 8th father's day." "How did these festivals come into being?" faced with reporters' doubts, this person explained: "March 8th is women's day and August 3rd is men's day. As for the August 8th father's day, it has its origins. As early as the 30s of last century, in Shanghai, westerly winds and eastward spread, some gentlemen of Shanghai learned from the Western father's day and took the "88 (father) homophonic" to create the Chinese father's day.

The businessman admitted that businessmen thought that their father's money was not easy to earn, so they had to make some festivals so that they could "jump out" from their families.