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    Footwear Brand Seeks Terminal Market &Nbsp; Marches Into Supermarket Chain Stores.

    2011/6/23 11:01:00 108

    Brand Market Supermarket Mall

    In June 23rd, starting from the beginning of this year, Kexun junior clothing was co operated with a large chain supermarket such as Taiwan's RT Mart. Now it has entered more than 20 supermarkets.

    With the increasing cost of department stores and stores, in recent years, the shoe and clothing brands of our city have opened their counters into chain supermarkets, shoes and clothing.

    brand

    No longer high-end department stores.

    Market

    Patent.


    At the beginning of this year, keto tree junior clothing and Taiwan supermarket chain supermarkets and other large supermarket chains to diversify sales channels.

    According to Yi Xiangyang, general manager of keeltree business division of the group, at present, Keshu has been stationed in more than 20 supermarkets, and this pace will continue to accelerate.

    It is reported that at present, there are more than 800 terminal stores in ketree, and the number of planned stores will increase by 100% over the same period this year.


    For many years participated in the "famous products into the famous shop" activities, AOKANG in shopping malls,

    Department store

    The number of terminals increased by two hundred or three hundred, most of which were mainly supermarkets.

    Yu Hsien Yong, the head of AOKANG group, said that compared with some high-end high-end department stores, these supermarket channels are more suitable for the footwear industry in Wenzhou. Not only is the cost relatively low (the discount point or rent will be better than the general shopping malls, shops and other concessions), the target customers are the same, and the brand can expand with the expansion of these large chain supermarkets, and the speed of expansion is also accelerating.

    It is understood that at present, the birds and Barbara have opened special stores to the first floor of Lianhua supermarket.


    In fact, in recent years, many large supermarkets in China are keen to introduce famous shoes and clothing brands in clothing sales.

    WAL-MART, Carrefour and other pnational retail giants, as well as supermarkets such as Hongkong's PARKnSHOP and Taiwan's RT mart, have introduced Lining and Zhen Wei stage shoes and clothing brands.

    According to the industry, the supermarket's cost advantage is obvious compared to the nearly 30% of the department stores' buckles, plus frequent promotions and other expenses.

    And the supermarket introduces the brand of shoes and clothing, one is to enhance the image of the supermarket, the two is to attract more high-end customers.

    With more and more brands of shoes and clothing imported from supermarkets, supermarkets will become another terminal market for shoes and clothing brands.

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    Read the next article

    Shoes And Clothing Brands Enter Supermarket Chains

    After many years of participation in the "famous brand entry" activities, AOKANG has increased two hundred or three hundred stores in the shopping malls and department stores, most of which are mainly supermarkets. Yu Hsien Yong, the head of AOKANG group, said that compared with some high-end high-end department stores, these supermarket channels are more suitable for the footwear industry in Wenzhou, which is not only relatively low in cost (discount points or rents, but also better than genera

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