Footwear Brand Seeks Terminal Market &Nbsp; Marches Into Supermarket Chain Stores.
In June 23rd, starting from the beginning of this year, Kexun junior clothing was co operated with a large chain supermarket such as Taiwan's RT Mart. Now it has entered more than 20 supermarkets.
With the increasing cost of department stores and stores, in recent years, the shoe and clothing brands of our city have opened their counters into chain supermarkets, shoes and clothing.
brand
No longer high-end department stores.
Market
Patent.
At the beginning of this year, keto tree junior clothing and Taiwan supermarket chain supermarkets and other large supermarket chains to diversify sales channels.
According to Yi Xiangyang, general manager of keeltree business division of the group, at present, Keshu has been stationed in more than 20 supermarkets, and this pace will continue to accelerate.
It is reported that at present, there are more than 800 terminal stores in ketree, and the number of planned stores will increase by 100% over the same period this year.
For many years participated in the "famous products into the famous shop" activities, AOKANG in shopping malls,
Department store
The number of terminals increased by two hundred or three hundred, most of which were mainly supermarkets.
Yu Hsien Yong, the head of AOKANG group, said that compared with some high-end high-end department stores, these supermarket channels are more suitable for the footwear industry in Wenzhou. Not only is the cost relatively low (the discount point or rent will be better than the general shopping malls, shops and other concessions), the target customers are the same, and the brand can expand with the expansion of these large chain supermarkets, and the speed of expansion is also accelerating.
It is understood that at present, the birds and Barbara have opened special stores to the first floor of Lianhua supermarket.
In fact, in recent years, many large supermarkets in China are keen to introduce famous shoes and clothing brands in clothing sales.
WAL-MART, Carrefour and other pnational retail giants, as well as supermarkets such as Hongkong's PARKnSHOP and Taiwan's RT mart, have introduced Lining and Zhen Wei stage shoes and clothing brands.
According to the industry, the supermarket's cost advantage is obvious compared to the nearly 30% of the department stores' buckles, plus frequent promotions and other expenses.
And the supermarket introduces the brand of shoes and clothing, one is to enhance the image of the supermarket, the two is to attract more high-end customers.
With more and more brands of shoes and clothing imported from supermarkets, supermarkets will become another terminal market for shoes and clothing brands.
- Related reading
- Listed company | Wuxi One Cotton: Wuxi City Sensor Network Demonstration Enterprise
- Local projects | Rongcheng Join Hands With More Than 400 Garment Enterprises In The Yangtze River Delta To Seek Common Development
- Industry standard | Online Shop Opens The Era Of "Real Name System"
- Industry standard | 教你學服裝批發(fā)“黑話”
- Brand trend | Lining "Everything Is Possible" Is Not Out Of Stage.
- Brand trend | Nike Sports Shoes Official Website Marketing World Cup &Nbsp; Major Portals Expect "One Ball".
- Brand trend | Gucci Brand Founder Race And Gucci Brand Competition
- News Republic | The Seller Defends The Sale Of Water Injection Rabbit Hair Clothing By Friendship Shop.
- fashion week | 懷舊味十足 加州度假風情型女激賞
- News Republic | The Mainstream Brand Of Mountaineering Clothing Is &Nbsp; It Is Trustworthy.
- Crocodile Brand LACOSTE L! VE Released 2011 Spring And Summer Series, Changing Colors To Bloom Youthful Vigor.
- "Tata" Brand Sandals Were Complained By Consumers Due To Quality Problems.
- 法國鱷魚(LACOSTE)活力新生,潮人共同演繹“波普藝術新浪潮”,一起來感受吧!
- 雙峰鞋業(yè)出口零突破 邁出“湘中鞋都”第一步
- Four Members Of The F (X) Group Attended The 2011 Summer New Product Conference Held By The French Crocodile Brand LACOSTE L! VE In South Korea.
- In Australia, More Than 60 Footwear Enterprises Will Be Funded By The Government
- The Three Stages Of Garment Designers' Growth
- Lacoste Brand Introduction
- PEAK Launched The "1% Project" To Promote College Basketball Competition
- Costume Designer'S Judging Standard - Operation Ability