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Domestic Luxury E-Commerce Sales Scale Will Exceed 20 Billion Yuan.

2011/6/23 15:46:00 73

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On June 22nd, China's first global e-commerce report, the 2010-2011 Global Electronic Commerce Research Report (hereinafter referred to as the "report"), was officially released by the China Electronic Commerce Research Center.

The report shows that in the next two years, the sale of luxury e-business in China will exceed 20 billion yuan.

The report shows: at present, global luxury goods

Internet sales

It accounts for about 5% of the total turnover of the industry.

The report predicts that the annual growth rate of luxury online shopping pactions in the future is expected to exceed 100%, while in the Chinese market, in the next two years, the sales volume of luxury e-business in China will exceed 20 billion yuan.

No doubt, luxury goods have become the meat and potatoes of the online shopping industry. The world's major luxury brands have entered the Chinese market, such as Shangpin, vip.com, Ju Shangwang, and Pinter Fifth Avenue.

Under this background, the three party B2C online shopping navigation platform has been spawned, which is called the "luxury shopping network Guide" channel by Boogle.cn. It aims to provide navigation, shopping guide and shopping platform for Internet users to purchase luxury goods online.

Recently, the news that domestic luxury tariffs will soon be lowered has been raged.

On June 15th, Yao Jian, a spokesman for the Ministry of Commerce, said at a regular press conference that China's further reduction of import tariffs, including tariffs on some medium and high grade commodities, is the general trend.

In the B2B e-commerce market, it is reported that the global B2B

Electronic Commerce

It occupies an important position in the global e-commerce market.

China's e-commerce research center predicts that the global B2B e-commerce market will reach US $26 trillion in 2010.

Globally, the B2B e-commerce market in the United States is the earliest and fastest growing market.

In recent years, the B2B e-commerce market in the US has accounted for more than 50% of the global market.

In the aspect of online group buying, the report forecasts the trend of the global group buying market. In the future, online group buying and B2C e-commerce will merge and develop into Club e-commerce. Online group buying begins to form the division and collaboration of industrial chain, to divide the industrial service chain, to promote the development of online group buying, and to promote the commercialization of life services.

Online group buying is a new trend of e-commerce development in recent years.

profit model

It has clear market potential.

The first form of online group buying in the United States came from woot in 2004, and the main group buys physical goods.

Starting in 2007, group buying websites such as livingsocial, Groupon and buywithme began to appear one after another.

Since 2010, a large number of similar group buying enterprises like Groupon have begun to appear in the Chinese market.

As for the breakthrough point of localization innovation of online group buying, Wu Xuefei, an analyst at the China Electronic Commerce Research Center, said that due to the great differences between China and the United States in terms of Internet infrastructure, business environment, cultural environment and consumption habits, localization innovation of social group buying service is the key to the survival and development of such models, and innovation is a breakthrough point, which is mainly summarized as mode, product, user experience, integral management and so on.

In the study of the development trend of e-commerce in various major countries and regions, the report shows that the trend of e-commerce development in the United States will be characterized by the entertainment of e-commerce, the socialization of e-commerce, the instant realization of e-commerce and the simplification of electronic payment.

The characteristics of European e-commerce development include: the development of mobile e-commerce business, the integration of e-commerce and enterprise information, and the rapid development of e-commerce service industry.

In the development trend of e-commerce in Asia, it mainly includes: the online shopping center of large enterprises will become the main body of B2C, strengthen the joint venture of big enterprises, enhance the competitiveness of Internet Engineering, expand the prospect of the development of virtual currency scale, the mainstream of mobile e-commerce application, and the joint efforts of the government and enterprises to create a new situation of e-commerce.