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    Taobao Is Also Popular.

    2011/6/24 14:35:00 75

    Market Promotion Of Tail Cargo Market

    Despite the constant questioning, the sense of accomplishment of "spending small money on the cheap" still makes many people feel right.

    Tail cargo market

    Show special preference to.

    Since the opening of the first tail cargo market in Beijing in 2006, the tail cargo market has started to develop rapidly.

    Recently, the reporter visited several Beijing tail goods market, and explored the reasons for the popularity of the tail cargo market.


    That's the price.


    "2~25 yuan" is the slogan of most tail goods market.

    Cheap is the main reason for the surging crowd.

    "100 yuan is the psychological mark that I accept to the market of the tail goods, if it is too expensive, it is better to go to the mall to buy a good deal."

    An Aunt Zhang said to a reporter.


    As soon as reporters entered the market of Tian Lan Tian Wei, they saw crowded scenes. A businessman looked good at selling shoes.

    outdoors

    Sports shoes only sell 30 yuan, three layers outside the three layers of people are trying shoes, big "grab cabbage" feeling.

    Reporters found in shopping malls, many clothing prices are starting at a price, 8 yuan sweater, 10 yuan jeans, 30 yuan a piece of cotton clothes is not unusual.

    Market staff told reporters that 60% of the goods here are below 80 yuan.


    Tiantongyuan tail goods market traffic is very convenient, on the subway line 5 next to Tiantongyuan station.

    Here

    Jeans

    Most of them are between 25-35 yuan, 15 yuan for shirts and 30 yuan for foreign trade shoes.

    On the two floor of the market, there is a high-end store that specializes in fashion men's clothing. It's not expensive, shirts are 50 yuan, and down garments are about 100 yuan, that is, the style is old.

    The boss told the reporter with a bitter smile that he had been selling goods in Xiushui, but later he had no business and could not afford the rent.

    Reporters found that there were quite a lot of recent moves from Xiushui. The shopkeepers said that the opening price was cheaper than that of Xiushui 2/3.


    Fashion for tail goods


    Tongzhou's tail goods market has always been a good reputation on the Internet. Apart from the variety of goods, the price is even lower to 80 percent off, especially by those who like European money.

    Reporters came to the market to see that there are a number of exclusive ONLY and VERO MODA terminal stores, many girls are constantly picking goods.

    A shopkeeper told reporters that the purchase was frequent and the goods were more fashionable. During the festival, there was an endless stream of stock clearing, breaking and selling activities, and more than 200 brands were involved. The total number of products was over 50 thousand, and there were thousands of styles in Japan and South Korea. The lowest 6 products were sold.


    "Fashionable elements such as chiffon, lace and splicing can be found here."

    Miss Li, who is concentrating on Amoy goods, told reporters that she worked in a foreign company. She usually went shopping in the mall, but occasionally she plunged into the Taobao market with her sisters. The two consumption patterns complement each other.

    Miss Li said that the most popular snow boots last year were only 180 yuan at the tail cargo market. The lowest price could be mentioned at 70 yuan, and the price of a ONLY down garment was only 180 yuan. If there is any purchase, there is still room for negotiation.


    Eye protection against counterfeiting


    Insiders remind us that although the tail cargo is popular, consumers should guard against counterfeit goods and counterfeit goods.

    Foreign businessmen and foreign trade manufacturers have strict contracts. Foreign businessmen will strictly control the quantity of fabrics, sometimes even a little.

    The manufacturer usually takes pictures or samples of foreign famous brand clothes, asks the domestic garment manufacturers to imitate them in batches, or after finishing the external processing, buy some low-grade fabrics, make a batch of them according to the original ones, sell them to the sellers at a low price, and sell the various fake trademarks to the market.


    Generally speaking, no new product is genuine.

    New products will be sold for 2 to 5 years before they are allowed to sell them.

    Some well-known brands do not even allow the tail cargo to flow into the market.

    Therefore, the so-called "single cargo" synchronized with the counter can not be circulated in the market at all.


    Consumers should be especially vigilant against the so-called original brands of European and American brands. Because the size of consumers in Europe and America is quite different from that of Asians, the trouser legs and sleeves will generally be longer, so the real original can hardly meet the needs of Chinese consumers, and the processing channels for the tail cargo are mostly sold abroad.

    If you see the European and American brands in the market, most of them are counterfeit products.

    This is also the reason why most of the garments in Beijing market are mainly Japanese and Korean brands.

    When choosing the tail garment, consumers should pay attention to the trademark. When the general brand tail clothing is out, the manufacturer will cut the trademark.


    Morning news reporter Yu Shanshan


    Noun interpretation


    Clothing tail cargo


    The so-called clothing tail goods, refers to the domestic garment manufacturers according to foreign samples processing, after finishing the order of the remaining part of the product, including the fabric, specifications, color can not see big defective defective products, surplus or save cloth processing and foreign refund, but no residual "export to domestic sales" clothing, some are tested unqualified return clothing.

    Garment manufacturers in China assume more than half of the world's garment processing tasks.

    Foreign brands usually use the method of "incoming processing" when placing orders. In order to ensure the production of qualified products, of course, the ration of incoming materials will certainly exceed the order requirements.

    After processing the order, the manufacturer will have some surplus, and this part will become the "tail cargo".


    The five trick teaches you to identify the original.


    The first move: there are small red arrows beside the blemishes.


    Generally speaking, when finished products are shipped abroad, they must be checked by foreigners. The inspectors pick out clothes that are problematic, and stick a small red arrow around the blemishes to pack them for "repatriation".

    Such foreign trade returns are defective, but they are made of the best quality fabrics and ingredients.


    Second ways: strictly check buttons and zippers.


    Identification of large brands is the original list, hardware is the most important.

    Hardware mainly refers to the zipper, buttons, whether it is matched, whether it is smooth or not, many buttons on the top brand, must look carefully.


    The third move: looking for spare buttons and spare lines.


    Many genuine goods, such as ESPRIT and ochirly, have spare or spare lines. No matter what style, clothes or trousers, they will hang a small bag at the tag board and put up the reserve button or the same color line.


    Fourth strokes: washes and Sample samples.


    Large tail goods are generally washed, even if there is no cut off the traces, if you find a sample of Sample in the commodity, indicating that this is a sample, which is sold at the bottom of the original single tail goods.


    Fifth strokes: the interface is uniform.


    The clothing, shoulders, cuffs and waist joints of the original goods are consistent, especially the lace and the color of the interface.

    These small areas, brand goods will be very meticulous.

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