Review Of The 2007 Eighth China (Qingdao) International Leather, Shoe Machine And Shoe Materials Exhibition

Sponsor: Shandong Leather Industry Association, China Council for the promotion of international trade, Shandong branch, China International Trade Promotion Federation, Shandong garment industry association, China International Chamber of Commerce Shandong branch, Asian trade and Economic Development Promotion Center

Organizer: Qingdao Hai Ming International Exhibition Co., Ltd. and Shandong Leather Industry Association.

Time: 28-30 June 2007

Venue: Qingdao International Convention and Exhibition Centre (No. 9 Miao Ling Road)

2007 the Eighth China (Qingdao) International leather, shoe machine, shoe materials exhibition summary report

June 28, 2007 -30, by Shandong Leather Industry Association, China International

In June 28th, the grand opening ceremony of China (Qingdao) International leather, shoe machine and shoe materials exhibition was held in Qingdao Xin Lian Xin Hotel. The leaders of Shandong apparel industry association, Qingdao textile and garment industry association, Shandong Leather Industry Association, Jiangsu Light Industry Association, China International Trade Promotion Committee, Shandong provincial branch, representatives of domestic and foreign enterprises, and news media and more than 800 people attended the reception.

Men Zhenchun, general manager of Qingdao Hai Ming International Exhibition Co., Ltd., delivered a reception on behalf of the provincial clothing association, the provincial Leather Industry Association and the Organizing Committee of the conference.

The organizing committee not only created a relaxed and pleasant communication environment for friends from all over the country, but also enjoyed excellent recognition and appreciation of the wonderful entertainment programs after enjoying the delicious food and gathering together.

Review 07 years

Industry advantage

The leather industry of Shandong is made up of four main industries, including leather, leather shoes, shoes and leather, leather chemical industry, leather machinery, shoe materials, leather hardware, leather and products, specialized markets, shopping malls and other supporting industries. After continuous construction and development, a complete system has been formed from production, scientific research to personnel training and market development.

At present, pigskin leather making ranks first in the country in terms of level, quality and output. The output of light leather occupies third of the whole country, accounting for 6.3% of the whole country.

Shandong's leather shoes account for fifth of the country's total output, accounting for 2.7% of the country's total, and leather clothing output ranks second in the country, accounting for 12.3% of the country's total.

Shandong's rich and high-quality resources have spawned a large number of shoes industry.

At the same time, Shandong Qingdao is the birthplace of China's PU bottom. The rise of Qingdao, such as Zhen De, Kangtai, sinnok, new rono, Xin Chenglong and Hong an shoe material, has promoted the development of Shandong's bottom industry.

At present, there are nearly 100 factories in Shandong at the bottom of PU, and the output is expected to reach more than 300000000 pairs.

After the establishment of the Qingdao Leather Industry Association's Specialized Committee, the development of new products and cooperation with shoemaking masters in Europe, Italy and other countries have been paid attention to, so that the Pu bottom is not only practical, wearable, comfortable and beautiful, but also has reached the effect of handicrafts.

As the supply of products is in short supply, the production enterprises continue to expand their production, and the demand for machines is also growing.

In addition, Shandong is near South Korea, with thousands of Korean bag enterprises represented by Qingdao, Chengyang, Weihai and Yantai.

The rich market resources of the industry have nurtured and produced excellent exhibitions, and provided them with a solid foundation for exhibition.

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Exhibition overview

The Qingdao International Convention and Exhibition Center has two exhibition halls (hall 2, leather shoes material hall, 3 hall shoe machine hall), which displays leather, shoe material, shoemaking equipment and related software, media and so on.

They include the following enterprises, including Hou Jun, Qifeng, Yongli, Kyushu, Yuli, Lu Xin, planets, and new trade, including Zhejiang, Haifeng, Dalong, BondA, Hongye, Shen, Zhu Da, Hua Ying, Tai Zhao Xing, Hong Ye, A Tong, Hua Mori Ka, Li Yu, Shu Meisi, Wan Hui, naimeke, eagle, Hongyu, impression, Shen Pu, Jiangsu and Zhejiang enterprises, and the regional Leather Association exhibitors including Amari, Zhen De, new rono, saunnock and Tuli, etc. attracted nearly 500 well-known enterprises from South Korea, Japan, the United States, Italy, Switzerland, France, Germany, and China, Shandong, Zhejiang, Hebei, Jiangsu, Fujian, Shanxi, Guangdong, Taiwan, Hongkong and so on.

According to statistics, this Qingdao has attracted three manufacturers, distributors, agents, importers and exporters and traders from the domestic and foreign textile and footwear industry for the past two days. News media, international purchasing groups, envoys in China, trade associations in China, trade associations, research institutes, industry media and other professionals have about 52 thousand people.

According to the on-site data, only 3 visitors were visited on the opening day of June 28th. Even after the heavy rain on the last day of the opening ceremony, visitors from all over the country continued to rain in the rain (more than 98% of the rainy day was spectators).

According to the data of Beijing Kunlun billion hair company's on-site data analysis, the first day arrived in Shandong and Tianjin, Jiangsu, Anhui, Hebei, Liaoning, and Korea, Japan and other regions.

On the 29 and 30 days, the main audience was concentrated in Guangzhou, Hunan, Fujian, Hubei, Jilin and other remote provinces and cities.

About 92% of the audience are mainly producers, distributors, agents, importers and exporters, traders and professionals in the news media, trade associations, research institutes, industry media and so on.

Exhibitors and spectators both at home and abroad were satisfied with the overall situation of the exhibition. The overall number of visitors was flat, but the proportion of professional spectators increased sharply, up 5 percentage points compared with previous years.

At the same time, from the survey data, we can see that 65% of the audience has all or part of the procurement decision-making power, and 78% of overseas audiences have all or part of the procurement decision-making power, and the audience is of high quality.

Highlights of the same period activities

1. In order to acknowledge all the people who strongly supported and participated in the exhibition at China (Qingdao) International leather, shoe machine and shoe materials exhibition, a grand opening reception was held. The atmosphere of the reception was very intense.

The number of people participating in this reception reached 800 people, mainly the direct leaders and heads of enterprises. They were very surprised to hold such a special exchange activity, and highly praised the organizing committee's meticulous arrangement.

Two, in order to further narrow the trade gap between the north and the South and better enhance the share of northern products in the domestic and international industries, the exhibition has been working with the Asian Footwear Association for the first time. Two free lectures have been launched at the exhibition site, attracting many professionals and participants to participate in the international market development and order technology, and the effective way to improve the efficiency of shoe manufacturers.

The two lectures were delivered by the Secretary General of the current Asian footwear industry association, the president of Asian shoe-making technology school and the editor in chief of the Asian footwear industry, Li Peng, executive secretary of the Asian Footwear Association, executive director of Asian footwear industry, general manager of Asia Business Consulting Co., Ltd., and chief advisor of ERP, chief consultant of shoe industry (Guangzhou) Software Technology Co., Ltd.

Propaganda lineup

Reviewing the whole process of the successful Qingdao exhibition, its sponsor, Qingdao Hai Ming International Conference and Exhibition Co., Ltd., adopted a new three-dimensional advertising strategy, and carried out a key and comprehensive publicity strategy.

In addition to the publicity of websites, magazines, newspapers and outdoor advertisements, the organizing committee has carried out a comprehensive coverage through telephone, SMS, fax, mail and other platforms, and its publicity has aroused strong repercussions in the industry.

At the same time, the exhibition received the media's full attention, such as "Qingdao daily", "Qilu Evening News", "Peninsula Metropolis Daily", "Yantai Evening News", "private economic newspaper", ShoesHR.com China shoes industry talent network, China Russia shoes net, global shoe net, "shoemaking industry" and website, Huicong shoe making channel, 328 shoe information network, American China shoe industry network, footwear, China shoes net, "China shoes news", shoes industry online, 169 magazines and 169 shoe nets, "Asian footwear industry", "Chinese and foreign shoes news" and so on nearly 100 strong media tracking reports.

In addition, Hai Ming International Convention and Exhibition Co., Ltd. has launched a large number of outdoor advertising, including cross bridge advertising, antiaircraft artillery, wall advertising and busy sections of the city billboards.

For example, there are 600 advertisements for walls, with a total area of about 15000 square meters and a single area of 25 square meters. The main line is located in the surrounding walls of provincial road (104/204/205/206/327/309, etc.) and provincial road (227/234/342/229).

In addition, the organizing committee has carried out strong advertising campaigns at large and medium-sized professional exhibitions at home and abroad, including the dissemination of publicity materials and the invitation of exhibitors to face to face.

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Exhibitor audience data

(1) analysis of exhibitors' data

(1) exhibitors' satisfaction

(2) exhibitors predict next year:

(3) exhibitors regional distribution

(two) visitors' data analysis {page_break}

(1) visitors' regional distribution