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Chaoshan Boosted Han Style Clothing "Metabolism" Accelerated

2011/6/28 11:58:00 77

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Women's wear

Once every two weeks, the new speed of men's clothing is shortened to 1 months, and swimsuit costs two new seasons in a year.

Nowadays, the customer's personality needs boost the business to update quickly, and all kinds of clothing step into "

Fast fashion

Last weekend, Wu Guang held the 2011 spring and summer fashion week in Hanyang creative industry park. Fashionable men's wear, swimsuit and women's wear came on the stage.

Fashion women wear every two weeks on a new model is not surprising, men's style update speed is also accelerating, almost every month to the new model, otherwise it can not attract consumers' attention.

Wuhan Shun hung trading company is GLM,

Semir

GXG, the three largest brand of clothing in Hubei, is the deputy director of the company, Gao Jun, deputy director of the company. Now, the "fast imitation" fashion represented by ZARA and H&M is one of the mainstream trends in the clothing industry. In the past, men's clothing styles changed little, basically a series was launched every 3 months. Since last year, the agent style of men's clothing brand has been significantly quickening. Basically, every month a batch of new styles will be launched. The production cycle of garment manufacturers will also be shortened from 45 days to more than 20 days, to a certain extent, to meet the needs of the tide men.

Not only is men's clothing updated faster, but also swimwear has changed from seasonal products in summer to four seasons.

Conventional commodities

The styles are also more diversified. Some swimsuit businesses launch at least 2 new seasons in one year, with up to 800 styles.

Zhang Dingxiong, director of operations of HOSA brand division, said swimsuits were no longer a commodity for sale in the summer. Since last year, the swimwear has launched spring and summer season and autumn and winter seasons. "Now many people will choose to travel to seaside cities in winter, and the quality requirements of swimsuits are higher, and the more expensive swimsuits are, the better they will sell."