Four Look At The Shenzhen Stock Exchange, Passion Metamorphosis

The annual China (Shenzhen) international brand clothing and Accessories Fair has marched at a graceful pace, coming towards us again, wearing a fashionable coat and smiling with a mature smile.

In from July 7 to 9, 2011, Pengcheng will become a fashion arena and westward. In the spotlight of fashion, please pay attention to the wonderful pformation of Chinese apparel industry.

Shen Yongfang, President of Shenzhen Garment Association, said that this year is China's clothing industry.

Look at one: refreshing, 3000 booths, nearly 1000 businesses at home and abroad, 70 thousand square meters show fashion.

It is reported that the current trade fair is jointly sponsored by the Shenzhen Municipal Science and technology industry, trade and Information Committee, the Baoan District people's government and the Shenzhen garment industry association, and the Shenzhen international textile industry is also held at the same time as the trade fair.

According to the responsible person, the exhibition area of this fair is nearly 70 thousand square meters, with 5 exhibition pavilions and more than 3000 booths. It is expected that nearly 1000 domestic and foreign brand enterprises will participate in the exhibition.

It is understood that this year's fashion show, whether it is dance, lighting or innovative layout of the T show will be refreshing, the old well-known women's clothing enterprise La Danum (A Danna) brand will be the opening ceremony party, the first fashion sensory feast.

In addition, the domestic senior women's clothing brand, Ma Feier, Ying Er, O Bai Lan Nu, AI Tai AI and so on will all be on the stage, and Lang Dai, Yi Hui, Ji Houfeng, pink wardrobe, DGVI, 100 diagrams, around the years, meet and other famous women's clothing brand will also show fashionable wings.

Famous brands are capable of taking the initiative, and the new brands are not much to be desired.

Osani, Weiyang song, Ke Ke Er, AUM, Yan Nuo, Lu Sha and many other new brands have also become a major feature of this fair.

This session also attracted the participation of international fashion brands such as SWAROVSKI and ELLE.

In addition, designers and brands from France, Britain, Italy and other countries will continue to appear at the current trade fair.

Two: deep fashion, strong cultural sense, audience brand tell their stories.

In recent years, the Chinese garment industry represented by Shenzhen garment industry is increasingly committed to brand building.

From "three to one complement" to do its own brand, this is a symbol of the pformation of China's garment industry.

Shen Yongfang, President of the Shenzhen garment industry association, said with no regrets, "the brand road" that looked at Shenzhen's clothing enterprises over the years is hard and fruitful. China has its own fashion brand. This is something to be proud of.

She also said that with the advancement of the branding process, it is now time to anatomically fashion, and culture is the compass that helps us get to the core of fashion.

Just as Chanel is moving because of its own story, our clothing companies also need to enrich their brands with culture and tell their own stories.

In fact, the clothing industry in Shenzhen has gone ahead, such as Yi Hui's "your temperament can be read", not only has achieved its own classics, but also has injected the charm of humanity for the brand.

It is understood that the brand will also introduce "time" as the theme of humanistic activities during the current trade fair.

Apart from Yi Hui, many Chinese brands will share their stories with this machine.

And they have a common goal: to go further in the direction of fashion and culture.

Three point: originality is the absolute principle. Look at the real strength of Shenzhen women's clothing design {page_break}

Garments from Shenzhen fashion designers have a high reputation and influence in China, accounting for over 60% of the domestic market. They lead and dominate the development trend of Chinese fashion and become the vane of China's fashion industry.

Shenzhen fashion designers have also made outstanding appearances in the field of fashion design in China.

On the Eleventh China International Fashion Week, Liang Zi, the design director of the famous Chinese original brand "Tianyi TANGY", won the double award of the highest award in Chinese fashion design, the Golden Summit Award and the 2007 Best Costume Designer Award. This is the first time that China Fashion Week has been awarded the first time to award the most important two prize of the Chinese fashion design industry to the same designer. Luo Zheng, the famous fashion designer from the famous brand of Shenzhen, won the "Golden Summit Award" in 2006, and won the award of "ten masters of design in 2007", and brought the Chinese dress to the New York fashion week's extension platform.

Shen Yongfang said, to some extent, these outstanding designers have made Shenzhen fashion the history of Chinese clothing, even in the face of big international cards, they are not inferior, and are unique in Chinese markings.

Design, originality and independent innovation have brought a steady stream of power to Shenzhen's brand and industry, which has led to the leading position of Shenzhen women's clothing brand in China.

Shenzhen has become the "capital of women's clothing in China" and has formed the industry pattern of "Chinese women's clothing watching Shenzhen".

Apart from Providence and "Europe", Xie Haiping, once known as "China's Lssey Miyake", has made a brilliant debut in London Fashion week. He will also take the power to make his debut at the current trade fair.

In addition, the final of the first big wave cup Shenzhen women's costume design competition will be held during the current trade fair. The new generation designer's creativity will be a surprise for this event.

Four point: the first men's wear area, in the fashion world, who says men are inferior to women?

It has always been said that "Chinese women's clothing looks at Shenzhen". As a matter of fact, Shenzhen men's clothing also plays a decisive role in China's clothing industry.

Shen Yongfang said that in recent years, China's men's wear industry has been developing rapidly, and Shenzhen's high-end fashion and business leisure series are the national leaders.

The flourishing development of men's clothing industry finally let the trade fair set up a men's wear area in the eleventh year.

At present, there are many men's clothing enterprises including Karl Denton, Jeni dress, Lyle Leo, indu Homme, VJC, CANCKBOSS and so on.

Like women's clothing, the characteristics and advantages of Shenzhen men's wear brand are gradually forming. Laying stress on product development, grasping fashion trends and enhancing brand connotation has become the only way for Shenzhen men's clothing enterprises to break through tight encirclement. Local clothing enterprises and pnational clothing brands really start competing with one another.

"China's market is extremely large. At present, there are hundreds of billions of market in men's clothing industry, and the growth rate is two digit per year.

This year, the first opening of men's wear area in the trade fair is to further promote the popularity of Shenzhen men's clothing at home and abroad. It is also possible to gain a certain share in the international market.

Five: fashion without borders, pluralistic cooperation, an international event

In a broad sense, fashion has no boundaries, and every country has its own fashion.

From a realistic perspective, fashion needs carriers and needs pushing hands.

The eleventh Trade Fair is by no means only a fashionable coat. Shen Yongfang said that everyone should join hands to make our life full of fashion.

Therefore, we have the purpose of "win-win cooperation".

It is understood that during the period of the trade fair, the brand of MYMOMENT (long Dai International) will be exclusively named for the two traditional strengths forum of China's department store and Clothing Brand Summit Forum and the China excellent clothing agency conference. MYMOMENT, with its international brand management concept and rapid response to market demand, will bring more inspiration to the development of China's clothing industry.

In addition, the modern business channel model innovation and change summit, the Shenzhen clothing e-commerce summit and the WGSN2012/13 fashion trend seminar will also be put on the stage. The leaders will converge on Pengcheng, and analyze the future development direction and supporting force of the clothing brand development from various angles, and explore the way of developing China's clothing brand in the global view and the world pattern.

Various forms of trade activities, which are rich in content and rich in content, will also play a comprehensive role in promoting the interaction between brand dealers and fashion dealers in fashion trends, fashion creativity, business operation mode and market behavior.

According to the relevant person in charge of the organizers, the Trade Fair will strengthen cooperation with the upstream and downstream industries chain, and invite more foreign buyers and exhibitors to attend the exhibition. Besides organizing the sending invitation letters to the major shopping malls and professional stores in the second tier cities of the whole country, the Organizing Committee will also entrust the exhibition organizations in Hongkong to invite overseas professional buyers to negotiate procurement.

The organizing committee also worked with the Chinese department store business association to focus on senior department stores across the country, as well as thousands of gold medal franchisees from all over the country.

This year is the year when the "12th Five-Year plan" opened. In the year of the Universiade, the Eleventh China (Shenzhen) international brand clothing and apparel Fair will complete the magnificent turn in the new historical development opportunity, from focusing on product display to brand culture and creative display, changing from focusing on business activities to brand value communication, changing from domestic exchanges to international cooperation, Shenzhen Trade Fair will also complete the qualitative pformation and new bloom with the garment industry. "Shenzhen"