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Textile And Garment Industry: Consumption Upgrading And Industry Prosperity

2011/7/2 9:19:00 70

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Upgrading Of Textile And Clothing Consumption

[textile and clothing industry research report]

Benefiting from the upgrading of consumption, the textile industry as a whole is improving.

China's economy has changed from investment driven to domestic consumption, and the textile industry has been improving as a whole.

Over the past 10 months, China's textile and garment manufacturing owners accounted for 3 trillion and 445 billion 279 million yuan of business revenue.

In 2010, China's textile and garment manufacturing industry.

Main business

Revenue grew sharply year-on-year.

Over the past year, the overall textile industry has also been better reflected in the stock price. The textile and apparel industry has performed better than the big market. The textile and garment industry index (801130) has repeatedly won the Shanghai and Shenzhen 300 index over the same period.

Consumer demand drives the steady growth of the home textile industry in the future

From the policy point of view, the household textile industry is a key industry supported by the national industrial policy. The existing industrial policy (the textile industry 12th Five-Year outline of science and technology progress (2011)) reflects the strategic thinking of the state to encourage and support the development of the home textile industry and promote the development of high-grade household textiles.

From the perspective of demand, the growth of domestic demand and the recovery of overseas exports are the two pillars supporting the steady growth of the textile industry.

The growth of residents' income has brought about changes in consumption upgrading, consumption concepts, improvement of the housing environment of the residents, the development of the wedding market and the hotel industry, bringing about the expansion of the home textile market capacity and the increase of the share of home textile consumption, and the overall market of the home textile industry continues to grow.

The expansion of domestic demand and export growth have prompted the domestic textile industry to become a sunrise industry in the textile industry.

industry

Consumption upgrading

The trend is more and more obvious. We should pay attention to leading companies and high value-added companies.

In the context of the continuous upgrading of the consumption structure and the continuous improvement of the disposable income of urban residents, with the improvement of housing conditions, the popularity of indoor soft decoration, the consumption demand of wedding and hotels, and the improvement of people's comfort requirements, we are optimistic about the leading companies in the home textile industry with large brands.

At the same time, the textile and garment industry has low concentration and overcapacity of low-grade products.

Medium and high grade products

In short supply, we believe that the listed companies with strong cost control ability and high added value will win in the increasingly fierce market competition.

At present, the listed companies of textile and clothing are mainly brand sales, and the channel sales mode of "joining and directly advancing" is still expanding the market.

We believe that the layout of the sales channel is perfect, and the rapid expansion of the company will gain the first opportunity in the new market development.