Northeast Tiger: "Genuine And Expensive" Luxury Fur Brand

In recent years, the price of international fur market has been fluctuating greatly, and the market competition is becoming more and more intense.

But some brands, especially some of the top international brands, do the opposite. They insist on selling at a real price, and become a "genuine" luxury brand by virtue of quality, integrity and connotation.

NE TIGER tiger, the first luxury brand in China, is the first Chinese fur industry to receive the title of "China Consumer Association integrity unit".

Today, the NE TIGER tiger has not only established a leading position in China's fur brand, but also has become a representative of China's luxury brand. It has always been in the forefront of China's fashion trend with its fashionable and innovative style and luxurious and noble quality.

The first national trustworthy shop in China: the price of the first national integrity store is just a sign of the NE TIGER tiger tiger winning the basic trust.

Zhang Zhifeng, the chairman of northeast tiger, NE. TIGER, has been in charge for 26 years.

Price integrity is a major pillar of brand management, and it is also a great trick to occupy the high-end market.

The discount has become the only magic weapon for the marketing of clothing brand. So how can the northeast tiger, NE TIGER, adhere to the "real price sale", make a miraculous attack on the market and occupy the most coveted high-end market?

Zhang Zhifeng's marketing secret is simple but profound: "face the guests with the greatest sincerity."

In the luxury industry, he has a famous startling argument: "as a luxury brand, the only thing northeast tiger NE TIGER does not advocate is high price."

Zhang Zhifeng's luxury brand is more original and praiseworthy than those who label the product price very high and then hit seventy percent off or sixty percent off.

In fact, even the normal discount sale is easy to form the impression that the brand is unstable and unreliable in the eyes of consumers.

Over time, consumers will be cheap to buy which brand loyalty will decrease, resulting in market share instability.

The NE TIGER tiger has won the most loyal members in the country at a genuine price, forming a virtuous circle, and the brand has grown rapidly.

Zhang Zhifeng, a real top grade fur, said that at the international fur auction, the price of raw leather ranges from $5 to $50, and the difference between a high quality leather and a damaged skin may reach $45.

Using a coat that normally needs 50 pieces of raw leather, the price difference of raw materials is 1 yuan.

The fur materials of tiger tiger NE TIGER are all from the three largest fur auction in the world, effectively ensuring the quality of fur.

The raw material mink of NE tiger TIGER is made up of modern breeding facilities and technology and excellent seafood feed science. It has natural luster, pure fur, abundant wool and soft skin.

Solitary cages make these noble mink fur intact, without biting and biting marks.

Such a high quality leather is 10 times more expensive than the price of a damaged skin at an international auction.

Since NE tiger TIGER has been a big user of the world's top fur materials, it was the first Chinese member of the world's most authoritative Danish Copenhagen fur auction Association "Purple Club" in 2005.

Purple Club is the highest level of fur material in the world. The highest grade purple quality raw material is only supplied to members such as NE TIGER northeast tiger, which can not be bought in any other fur shop.

A genuine and honorable experience: the new aristocratic fur is an extravagant substance containing multilingual information. The fur coat was the first status symbol of the Chinese rich first class.

The NE tiger TIGER used the brand new concept to clearly outline "identity awakening".

"I explained my identity and advocacy of the identity of" Chinese "with my dress, explaining my recognition and guidance to the identity of" new high "with fur.

Zhang Zhifeng, who is also the chief designer, said.

"Lifestyle" and "attitude towards life" are the key words of new life.

They are looking for the perfect solution while caring about the global headache greenhouse effect.

As a leader in China and even the global fashion industry, Zhang Zhifeng led his team of the world's six largest design studio teams to "blend the past, the present, the Chinese and western, and cross the seasons", completely subverting the season and temperature attributes of fur, making fur become an expensive extravagant element, rather than a warm material.

The four seasons of fur and North and South are all fashionable. The new trend of NE tiger TIGER is the new trend of the Northeast Tiger: season and temperature are no longer a problem. The important thing is the attitude of life, with a positive and optimistic attitude to enjoy the change of the world and the pformation of fashion.

At the same time, the fur of NE tiger TIGER has continued its luxurious style of up to two or three pieces, often out of print.

Zhang Zhifeng said: "we are to make NE TIGER tiger fur valuable to rare, so that guests have a unique feeling."

It is learnt that the NE TIGER tiger tiger fashion 07/08 fur conference was released on the evening of September 20th at the TOPESSENCE luxury exhibition in Beijing.