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Fast Fashion Is Popular In Asia.

2011/7/7 11:19:00 72

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In a Zara store in Bangkok, Suthip Nanthavong scrambled with other customers to buy all kinds of cheap clothing from $16 fashion T-shirts to stacked jeans.

Fast fashion is popular in Asia.

Gap V flower T-shirt

The thirty year old stewardess grabbed two shorts and a skirt. She said, "when you are in the shop, you won't have time to think it over."

Today's goods are likely to be sold out tomorrow. "

Some call it "fast fashion" - a fashion industry similar to fast food culture.

As prices rise and the economic outlook is sluggish, consumers in the US and Europe reduce their purchases, making global brands competing to enter Asian markets.

This includes clothing brands such as Abercrombie & Fitch and Gap.

They plan to open their first store in Hongkong business district recently.

The expansion of Abercrombie and other international brands may affect Giordano, Giordano, Esprit and Bossini brands.

Although Asian consumers are still advocating luxury brands, many people are willing to patronize the more expensive and cheap clothing chains, especially a new middle class, which is gradually taking shape. They earn more, and their taste in fashion is also very changeable.

"Asia, especially China, has high consumer confidence," said Shaun Rein, managing director of Shanghai based China market research group. He expects the fast fashion industry to grow at an annual rate of 15% in Asia.

"In the fast fashion industry, if you fail to win China, you will lose the whole world".

The prospect is bright.

According to Euromonitor international market, the apparel retail market in the Asia Pacific region will exceed 35% in the Western European market in four years.

It indicated that the Asia Pacific clothing market led the world last year, increasing 7.6% to 452 billion US dollars.

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Fast fashion

Popular in Asia

Abercrombie 2011 classic design for spring and summer

Euromonitor, director of Geok Leng Loo, Asia Pacific Research Center in Singapore, said: "this is the key to the whole industry, indicating a new world consumption order".

Abercrombie's flagship store in Singapore has an area of up to 21000 square feet and is the first brand store in Southeast Asia.

Japan's fast Marketing Group

Uniqlo

The brand also opened a new store in Hongkong this month, which is the third new store since November last year.

Geok Leng Loo said, "most consumers in the Asia Pacific region, while advocating high-end luxury clothing brands, still patronize the price of civilians".

famous brand

"Product".

The Zara brand of Inditex, the world's largest apparel retailing group, recently opened a new store in Sydney and Melbourne, and the first store in Osaka, Japan, opened in May 2011.

Expansion helps brand profit growth.

The Inditex group's quarterly earnings growth in June was 10%, as the growth in emerging markets offset the decline in the European market.

The Spanish group plans to open 120 stores in China this year.

PricewaterhouseCoopers consultants believe that the growth rate of fashion demand in the Asian market in 2011 is expected to reach 4.7%, of which China is the top spot.

Local brand shares fell?

Global apparel giants are increasingly concerned about the Asian market, which poses a threat to local brands.

Shaun Rein, director of China market research group, said, "for example, in China, because consumers now feel that Giordano is not fashionable enough, this will affect its further development".

"And it is not cheap enough.

It has lost its own characteristics.