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Shishi Medium And Small Shoes And Clothing Enterprises Are Stepping Into The Era Of Internet Marketing.

2011/7/8 13:09:00 61

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July 8th CNNIC, the latest twenty-seventh statistical report on China's Internet development shows that as of December 2010, the proportion of China's SMEs accessing the Internet has reached 92.7%, and the proportion of small and medium-sized enterprises with independent enterprises or e-commerce platforms has reached 43%.

It is understood that at present

stone lion

According to the relevant data, the number of Internet users in China has reached 457 million by the end of 2010. Among them, the number of users of search engines has reached 375 million, an annual growth rate of 93 million 190 thousand, an increase of 33.1%, and an increase of 8.6 percentage points in the utilization rate of 81.9%.

Search engine ranks first among all kinds of Internet applications of Internet users.

Internet

The status of portals has also shifted from traditional news portals to search engine sites.

Take Shanghai as an example, in recent years, e-commerce in Shanghai has developed rapidly, and has been ranked first in the country since 2004.

During the 7 years of -2008 in 2002, the volume of e-commerce pactions in Shanghai increased from 25 billion 400 million yuan to 278 billion 545 million yuan, an increase of more than 10 times, with an average annual growth rate exceeding 50%.

"In view of the external environment of Shishi e-commerce, the vast majority of shoe and clothing enterprises still remain in tradition.

Marketing

And production mode.

Although many enterprises in Shishi have their own websites, many enterprises' websites are just a display because of their lack of understanding of e-commerce.

Insiders said Mr. Zhang said that e-commerce is the foundation for the future development of enterprises, but the development of e-commerce is inseparable from a good atmosphere.

Mr. Zhang described that if Shishi currently has a good e-commerce environment, it may be such a scene: A enterprises want to expand their businesses, so they can search the downstream businesses B on the Shishi private economy network to track them as potential customers, and eventually make them their customers. But at present, A enterprises have limited production capacity, so A enterprises are searching for high-quality C of enterprises in the same production line on the Shishi private economy network, and have successfully reached a cooperation agreement with C, and searched and found many materials suppliers on the Shishi private economy network, and finally decided to cooperate with D enterprises through three goods stores.

Simply click the mouse and tap the keyboard to complete the complicated process under the traditional mode, which greatly reduces the business cycle and enhances the overall competitiveness of the enterprise.

This is the application of external e-commerce to shoes and clothing enterprises. In fact, e-commerce also includes internal e-commerce of enterprises, of which ERP system is a typical example.

Reporters learned that Shishi many shoes and clothing enterprises have the experience of using the ERP system, but there are not many enterprises that can persist.

The ERP system can store and analyze the data of various departments and departments in a unified way through the database, but it requires accurate and timely recorded data.

Most of the shoe and garment enterprises in Shishi do not know much about ERP and do not attach enough importance to it. This result in the inaccuracy and inaccuracy of ERP database data.

Shoes and clothing enterprises have become the trend of the times and become a climatology.

Miss Wang, director of today's promotion network operation, said that the marketing revolution triggered by e-commerce has broken out, and the small and medium-sized shoe and clothing enterprises in Shishi are stepping into the pace of Internet marketing.

Most of them have begun to try Internet marketing.