The Price Of Luxury Goods Collectively Increased By &Nbsp, Mainly Because Of Maintaining The High-End Price.

2011/7/11 8:56:00 44

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Luxury Clothing Brand

LV almost rose 6% across the board, and Estee Lauder and Clinique raised 5% to 8%.

Cartire, Rolex rise 5%~10%...

Recently,

Luxury goods

Collective price increases have been analyzed by market participants, mainly because of maintaining high prices.

According to the Ministry of Commerce, statistics show that watches, bags, etc.

clothing

20 kinds of five kinds of products, wine and electronic products.

brand

High priced consumer goods, the domestic price is 45% higher than Hongkong, 51% higher than the United States, 72% higher than France.

This leads to over half of the consumption of high-end consumer goods and luxury goods in China.

When the controversy over whether or not to cut taxes on luxury goods and high-end consumer goods came into force, the major brands went on the same price in July.

This is the second round of price increases this year.

At the beginning of the year, LV, Chanel, Hermes and other luxury goods had raised the price of some of its products, explaining the reasons for the cost of raw materials, labor costs and logistics costs.

But the market analysis, in general, product prices = production costs + sales costs + exchange gains and losses + reasonable profits + brand premium.

The pricing principle of luxury goods is different from that of ordinary consumer goods. "Luxury high-end, rare, full of aesthetic and emotional factors, and maintaining a high price is the spiritual value of luxury goods. It is worried that after" lowering taxes ", the price will rise first, which is the main reason for the continued increase in the price of luxury goods.

Huang Jianhua, general manager of Hubei Ao Tai environmental protection equipment Technology Co., Ltd.