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Hangzhou Tower Builds The "&Nbsp" Of The "City Life".

2011/7/12 10:52:00 97

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　　 Hangzhou Shopping mall

Often buy Luxury goods The guests know that the first line of cards has its own side cards. Dolce&Gabbana used to have D&G, Giogio Armani has Emporio Armani and Armani Jeans, Calvin Klein has Calvin Calvin... If you take the international brand This mode can be applied to department stores. Perhaps it can be said that Hangzhou Tower shopping mall has also created a "city life" sub card, while the latter has many forms, such as city life supermarket, city life hall, city life square, and so on, which will be a new business mode.

"City life hall" serves high-end communities

"Tomorrow we will sign a cooperation agreement with all of you, and plan to open a city life hall there, mainly to provide support services for high-end communities." Yesterday, Tong Minqiang, director of Hangzhou Tower shopping mall, revealed that the concept of "urban life" was becoming a physical store at a faster pace. The area of "city life Pavilion" was only 3000-5000 square meters, but it accommodated many life services such as supermarkets, home textiles, daily necessities, hairdressing, restaurants, SPA, and so on, which is suitable for the positioning of high-end communities.

Fashion trend gathering

The concept of "city life" originally came from the LSE supermarket, but after making the LSE life supermarket of C block into a model supermarket and spreading it to Shaoxing, the Hangzhou Tower not only turned the LSE supermarket into a chain high-end supermarket with independent purchase, distribution, and system management, but also intended to gradually separate the concept of "urban life" from the "city life Pavilion", which is one of the changing ways.

The city life pattern "size to eat"

Turning "urban life" into an independent concept has evolved into a variety of business models, and the requirements for property have become more diverse. If there are only a few thousand square meters of property, the city life hall will be enough. If it is tens of thousands of square meters of property, then it will become a city life square. In theory, the mode of "city life" can be "big and small." {page_break}

Hangzhou Tower wants to build a deputy "city life Plaza".

At present, Hangzhou Tower is also looking for property in a "city life square" mode. Its management is in the process of site selection and negotiation.

According to Tong Minqiang, city life Plaza project plan will start this year, but the demand for commercial property area is relatively large, and the property of 4-5 square meters is hard to find. At present, we are talking with Kaiyuan Department Store in Xiaoshan. If everything goes well, it will probably be the first Hangzhou Tower "city life Plaza" with an area of 3-4 square meters.

Will it be the first fourth generation business model in Hangzhou?

Hangzhou Tower wants to realize "eating + drinking + playing + music" integration

What is the "fourth generation business" mode? To put it simply, it is the city life leisure center, because the young people in the city are in great demand, so they will add more fashion concepts and elements, and define it as the city fashion and leisure life center.

It has a very obvious feature, that is, "eating + drinking + playing + music" integration, the proportion of entertainment and entertainment is far higher than the proportion of shopping, lifestyle consumption is the main, so that everyone can experience "life" feeling, Hongkong Langhao Fang has a very obvious "fourth generation business" characteristics.

At present, the Hangzhou Tower City Life Plaza is not a traditional department store. It is not as big as Shopping Mall, but it has a strong flavor of life. It can provide high quality modern life services for the guests. It can be served as a "fourth generation business" mode.

On the other hand, it has a better VIP foundation. It can serve as the "tentacle" of Hangzhou Tower to extend to every city with Hangzhou Tower VIP customers, so that guests can exchange gifts in LSE supermarket and enjoy the entertainment and leisure services provided by them in the square.