XTEP Xiao Lihua: Information Growth Needs Decision And Analysis

On July 12th, June 23rd, the "summit of China's outstanding CIO ten years" was held in Sanya recently. The summit will be the best in the past ten years.

The following is Xiao Lihua's live statement: Hello, everyone! I am very happy to go back to this CIO circle again. It should be said that basically 08 years later, this is the first time to return to the CIO circle as a non CIO identity. This afternoon we mainly share with you about this part of e-commerce and strategic initiatives of the unified enterprise. We hope to build a fast supply chain system. We know that now the electricity supplier is pushing the pformation of the price station at present. We want to create a benchmark for price war. I quickly talk about three parts of time. I know it is very tight. At present, the industry trend does not take too much time. The number of main netizens reaches 4.57 billion, and the scale is the fastest in the world.

Emphasis on home appliances to the countryside, including many parts of 3G, because the threshold of intervention may be very low. There are still many figures behind this. That is to say, there will be a high growth rate in 2015 after 2011. Last year, the sales volume of eleven Taobao mall is 9.6 billion over the whole day of sales in Hongkong. The whole day of Taobao's income is even more than that of the north. We mentioned a lot of yesterday's topic. We talked about the trend of the future in the future. E-commerce for us, including the C era, or cloud computing, or the Internet of things, also missed the opportunity not only to miss an opportunity, it may be an era, so we hope to seize such an opportunity.

　　第二個重點講一下電子商務(wù)，電子商務(wù)關(guān)鍵圍繞七個方面品牌渠道商品物流，首先大家聽到更多的是我們的客戶很重要還有速度和圖片描述，但是光有這些不夠，品牌一個很強(qiáng)大品牌隨時想進(jìn)入早兩年和晚幾年沒有太大區(qū)別，而且品牌為什么品牌排在第一，因為品牌往往都是很多的積累和沉淀強(qiáng)大消費群體的積累，特步每年賣出去鞋子加起來好幾千萬件，客戶的群體實在的就好幾千萬，再一個本身資本長期積累和投入第二就是渠道，線下更多是選址現(xiàn)在網(wǎng)絡(luò)上也有很多線下配套概念有質(zhì)疑分銷商場概念都有，商品部分整個差異化部分還是幾部分，這個特步的商品的差異化部分都會有不一樣，物流可能2010年以前是電子商務(wù)最大瓶頸三到五年物流會有非常質(zhì)的飛躍，這幾個方面現(xiàn)在是系統(tǒng)的部分，今天在座的各位是整個CIO系統(tǒng)不多交流，再一個是系統(tǒng)供應(yīng)鏈如果

Last year or a few years ago, such a game was just a clear inventory. But in the future, e-commerce must be supported by the whole supply chain system as the core competence of the core competencies of enterprises. The most troublesome problem is that all businesses are the most troublesome.

Simply speaking, XTEP is different from other sports brands. All of them are professional sports. In fact, the whole sports brand is currently the youngest brand. He is a fashion sport, and sells 1 million 200 thousand pairs of single shoes, which was listed in Hongkong in June 08 years ago. This is just about entertainment marketing and sports marketing. There are many marathon sports and extreme sports competitions. In the future, we mentioned that basketball and football can be introduced to the United States, and that football is Germany. We mentioned that running is XTEP, so the future space is relatively large. After the strategy is finished, we will definitely come down to the strategy, as long as we run more high-end resources, we will all bring it, including our tourism related running League.

In fact, why the development of the whole Internet has been pulled up to the whole strategic level to do e-commerce, {page_break}

In fact, the main target consumer groups are all on the Internet. All of them think this way and keep up with the Internet. We are different from the Internet now. Now we have more location and location. The online Internet is just interest and interest. The Internet is surrounded by a princes who only dominate a house. I can see the battlefield of Shanghai in Quanzhou. Every battlefield, a small station, tens of millions of users are very terrible. Our Internet can change most is interest and habits. The basic logic of our Internet is the first. We can find the body through the Internet. We can find you through the search optimization, and we can find you through the search optimization. Second, we can get to know you through the Internet.

Third, people believe you have the highest trust components through the Internet. Therefore, in fact, we should pay attention to the depth of the Internet channel in the whole channel, especially if we want to achieve the characteristics of our Internet customers, we will channel all channels of this channel, because there is only a unique crowd behind him.

In addition, simply say, for example, to do the whole planning system, now e-commerce, I think the traditional e-commerce is generally there are no sales, no sales, no sales camp, we have no way to sell with sales, we advertised on TV, I saw where the goods were not clear, but Taobao immediately contacted the mall immediately to sell, and many of our customer resources were integrated.

This year we have made all the plans for the 1365 days of the year. Of course, we update every month, when holidays and when the Spring Festival is off. We aim at how to store the goods. How do we push against the Taobao platform or other platforms? How can we do the whole planning system inside the market? What do we plan to do? How to do all the links in our supporting products? This is a coherent system, not a simple one.

　　另外一個移動電子商務(wù)這一塊也是非常大的趨勢，接下來重點講一下系統(tǒng)這部分，在座都是CIO，這幾個客戶的IT藍(lán)圖和框架，底層是基層平臺，幾個集團(tuán)大的框架來講實際上比較小一部分，電商這個里面很多模塊，再往下走就是每個模塊里面都是非常得多，怎么樣基層打通這是非常核心關(guān)鍵的部分，我們今年把這個里面所有前端各個品牌淘寶的品牌接下來接到我們營銷接到我們W系統(tǒng)我們訂單維護(hù)全部打通，我們另外一個覺得現(xiàn)在目前的基本上電子商務(wù)信息化這邊，企業(yè)信息化前十年我的概念更多完成建設(shè)階段，我們本質(zhì)上入庫、出庫、銷售還有多少，其實完成了信息化的建設(shè)運維階段，但是更多確確實實要到了信息化企業(yè)成長階段，你要更多拿出來做決策、分析因為管理的本質(zhì)是決策，必須拿來做決策決定調(diào)整戰(zhàn)略品牌調(diào)整商品，現(xiàn)在目前互聯(lián)網(wǎng)電子商務(wù)這邊

更多只是用戶數(shù)、UV、TV的分析光有這些不夠商品分析遠(yuǎn)遠(yuǎn)不夠，我看到很多企業(yè)不管傳統(tǒng)還是什么，我看到這個排名第一一千雙第二名八百雙，你定價格很低第二價格很高，這個很多很多策略導(dǎo)致了整個分析不一定準(zhǔn)確，所以分析不是想那么簡單，片面的分析很可能導(dǎo)致一個整個的錯誤決策，分析說復(fù)雜也復(fù)雜，說簡單也簡單，最終歸結(jié)到這個上面去商品是時間渠道是緯度，度量指標(biāo)很多全時周期分析體系，我們這個系統(tǒng)全部都可以自動生成的，首先簡單給大家看一下這個里面指標(biāo)全部上來都是結(jié)構(gòu)的分析，這個里面暢銷版全部分析出來大概什么款為什么滯銷為什么好銷，這個商品所有相關(guān)信息都有，上市之后的銷量變化折扣變化什么材料經(jīng)銷商的信息，這個銷售折扣金額等等，這個里面DVD可能好幾百張這個人工去做累死可能出現(xiàn)差錯，我們搞這個到后面全部都

It is generated automatically.

To give a simple example, just click on the button, and all of these from the above to PPT are automatically generated, so that the whole process of doing a lot of time in the process of making reports can be interpreted more by application analysis, and really linked to business, so that we can more and more time do all these reports. These data are relatively large. We just look at it so that PPT is automatically generated outside.

{page_break}

　　這個里面剛剛PPT做演示用這個細(xì)節(jié)不去展開，類似這樣模式我們來做了很多，我們再舉一個例子，我們這個里面做零售很重要是一個股份的部分，只要按一下聯(lián)系按紐自動的生成什么碼什么色，因為經(jīng)常看到的時候也有可能翻多翻少了，還有很多促銷模型，我們在國內(nèi)基本上一件八折或者全場八折可以針對其他玩什么東西，哪些款是八折哪些打六折暢銷款本身不夠滯銷款打折也賣步調(diào)，我們現(xiàn)在很多中小企業(yè)拿這個模型條馬上看得到這個調(diào)整之前什么樣，調(diào)整之后什么樣的，大家看得到非常清楚，這樣馬上可以看得到這個什么碼要進(jìn)去補多少，這個里面部分其實我們在中小企業(yè)可以這些模式做，我們比較大我們特步這邊我們把這個門店做上去之后，這個只要去這個方面多少，再加上人的整個經(jīng)歷時間全部解放出來，這樣精準(zhǔn)度更高，其實更多大家時間經(jīng)歷不用

The basic data is just a link. In fact, to analyze the whole supply chain system, we must first clarify the whole brand positioning, then realize it through support and then speed up supervision and feedback. At that time, we did a doctoral dissertation to solve a fast supply chain. At that time, many teachers said that the brand was like the marketing execution supply chain, which was the supply chain. In fact, we talked about a small part of the whole strategic planning, design and development, production decision, and every product has many analytical systems to do.

Part of the supply chain, one-time sale and purchase, we can not play the supply chain, but the large part of the whole link chain must be an electronic commerce supply chain system. The big environment is changing faster and faster. The market needs to become a sales market, and now the market is out of stock. This is a problem that many industries and many industries are facing. This is a problem that we see in many industries. So we see that the proportion of sale is very high, so we are going to take part in another part of IT. We collect this information and get back to OK. If you get the order back, you will find it three months before you come back. At this time, it is meaningless to have the sales promotion at this time. Next, let's talk about it.

Even the situation of selling catty, so how can we turn him into such a model, what kind of zero inventory, details unbending start, because time is running out, the last zero inventory effect is very good, and the buffet will also be much better than the ordering mode, what kind of dishes do he do, but the last thing is raw material inventory.

The most difficult part to do is the team part. The most important part of the process is to do the e-commerce. The most important part of e-commerce is the cultural part. The electricity supplier is different from the traditional business, because the electricity supplier is the foundation. This CIO circle is relatively young. In e-commerce, I am the elder brother, the age is very old, because after 80, 90, there are many different things in this, which is playing a gong in the office, knocking when it needs to knock, making a summary simply, how to do better around several circles and each department, how to do well in e-commerce, fast, detail, technology, capital and team.

Do not give up playing the electricity business seems to be more beautiful, actually more challenges, Bill Gates called it interest and embrace the trend of the world, this trend regardless of cloud computing or the Internet of things with you, you know, but we have done, there are ways to do useless, we have effective ways to design useful, there are plans, no action, no plan, no opportunity to do now, a great opportunity to come, have the ability not to play still you, finally, I wish you all healthy and happy to enjoy the process of believing in the results.