Swimming Wear Festival, New Culture In Huludao
In from August 16th to 17th, Huludao will hold the first China Huludao Xingcheng international swimwear Culture Festival entitled "beauty leads fashion, dreams brighten life".
As more and more festivals are being held around the world, will the swimwear festival held in Huludao, a small town in western Liaoning, be annihilated by the "sea" as soon as it appears? What is the realistic or long-term significance of the swimwear festival to the city?
Bathing clothing industry pulling capacity of 100 billion
Sun Zhaolin, Secretary of the Huludao municipal Party committee, said that Xingcheng is the largest swimsuit production base in the country, bigger and stronger.
Swimsuit industry
It will pull Huludao into a new round of industrial revolution.
The swimming festival will promote Huludao light industry and heavy industry to join together, and cluster development will effectively alleviate the imbalance of light industry structure in the city.
In September 5th last year, Xingcheng was awarded the only "China swimsuit city" by the China Textile Industry Association and the China clothing association.
This marks the development of swimsuit industry in Xingcheng for more than 20 years. It has become a flagship of the national swimsuit industry from scratch, from small to large, from weak to strong.
At present, there are more than 350 swimsuit production enterprises in Huludao, with 5 employees and 150 million sets of annual output, accounting for 38.7% of the total output of the country.
Swimsuit production exports $100 million per year, and its products sell well in more than 50 continents and regions in five continents. 71 registered trademarks, "butterfly posture", "Katie dragon" and "brand" have been registered in Italy, France, Russia, Korea and other countries, and well-known brands account for more than 20% of the world's swimwear market share.
Although Xingcheng
Swimwear
The cluster advantage of the industry has been initially formed. It has outstanding achievements both in the number of enterprises, the scale of production, the level of technology, the quality of products, the construction of independent brands, and the export earning.
market
It also has a prominent position. However, it does not mean that the swimsuit industry in Xingcheng has developed very well. In fact, it needs urgent optimization and upgrading.
That is to say, Shi Wenguang, deputy mayor of Huludao, said "high, big, strong and strong". "High" means high planning level, high product quality and high total economic volume. "Big" means making big clusters. "Gathering" is industrial agglomeration, and the upstream and downstream industry chain is perfect. "Strong" is strong enterprise, strong industry and strong competitive power, and has the right to speak in the listed market.
Then, how to make Xingcheng swimsuit achieve "high, big, strong and strong" in the shortest time? This requires Xingcheng swimsuit not to take the unusual road, and develop by leaps and bounds.
The international swimwear Culture Festival is offering a major opportunity to upgrade it. It has built a broad stage to help upgrade it, creating an excellent environment for its upgrading. It is bound to effectively promote the Xingcheng swimsuit industry to become bigger and stronger.
At the same time, Huludao is still tomorrow's "polyurethane base in northern China".
Therefore, the dyeing and finishing of swimsuit fabrics, such as warp knitted fabrics, spandex, nylon and other raw materials supply, will inevitably lead to a close relationship between swimsuit industry cluster and polyurethane industrial cluster and even new equipment manufacturing industry cluster, so as to achieve the growth of the upstream and downstream industry chain.
Huang Maosong, a senior expert in China's polyurethane industry, estimates that the pulling capacity of Xingcheng swimwear industry is in the scale of 100 billion output value.
A small swimsuit is very light.
But hundreds of millions of swimsuits add up, and the weight is heavy.
The big market of small commodities, coupled with matching or related industries, such as polyurethane industry, machinery manufacturing industry, even tourism industry, modern service industry and so on, will produce more than 100 billion output value and hundreds of thousands of jobs. The swimsuit industry can shoulder the important task of readjust the economic structure and pform the mode of economic development.
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Great opportunities for urban development
Dou Benwei, the acting mayor of Huludao, said that holding the international swimwear Culture Festival is a historic event that Huludao made for the pmutation of cities in the short term. It is a "fulcrum of Archimedes" in the process of Huludao's urban development.
What kind of effect will the festival hold? Many cities have already provided models.
Weifang, Shandong, has created the international kite festival event, which has been successfully held for the 28 time since 1984.
At present, Weifang is the headquarters of "International Kite Capital" and "International Kite Federation".
In recent years, every kite meeting will bring more than 20 billion yuan investment.
A few days ago, China news network published the article "Weifang kite: flying into the cloud" culture, and held that the first Weifang International Kite Festival held in April 1, 1984 was "a day that should be included in the development history of Weifang".
China (Huludao Xingcheng) International swimsuit Culture Festival has many similarities with Weifang International Kite Festival and Harbin International Ice and snow festival. The most striking feature is uniqueness.
In China, no city is more suitable for holding a swimsuit culture festival than in Huludao and Xingcheng.
Not only is it the largest swimsuit production base in the country, but the unique youthful vigor, beauty and confidence, romance and fashion characteristics of swimsuit itself are highly consistent with the city location and image of Huludao.
Huludao is also rich in marine culture, and swimwear is an integral part of the sea. The coastline of the city is 261 kilometers long, and only 14 in Liaoning.
The two day swimsuit Festival has arranged professional activities such as the international swimsuit model competition, the economic and trade fair, the Chinese swimsuit design competition and the new costumes exhibition. It also arranged mass activities such as the opening ceremony, the beach volleyball exhibition, the koto Tai Chi Show, the bikini and so on.
Experts predict that this big event will bring great opportunities to Huludao and Xingcheng in terms of infrastructure construction, industrial investment, cultural image, urban popularity, urban cohesion, urban vitality and civic pride.
Huludao and Xingcheng have unique tourism resources. This event is bound to have a strong pulling effect on the tourism industry in Huludao and Xingcheng.
By then, the number of domestic and foreign tourists who travel and leisure here has doubled and doubled, and the tourism industry will achieve unprecedented prosperity.
At the same time, the event will also become a gathering of ideas, an exchange of information, and a gathering of wealth capital. It will attract more people to understand Huludao, love Huludao and invest in Huludao.
The pace of opening up will increase in Huludao, and investment promotion will take a new step.
In order to welcome the grand event, the process of urban development and construction in Huludao and Xingcheng has been greatly accelerated, and the level of development and construction has also been greatly improved.
It has provided an opportunity for people to enjoy leisure and entertainment, and provided a feast for the people's livelihood. At the same time, it will also have a comprehensive and continuous pull effect on Huludao's cultural construction, exhibition economy, real estate development, modern service industry and government building.
July 11th Huludao swimwear Festival Beijing press conference and swimsuit trend show.
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