To Learn From Taiwan, Henan Clothing Has Been Ready To Move.

In July 9th, nearly 1000 elites from Henan's clothing industry visited Taiwan for a week's visit and study. Together with Taiwan counterparts, they held the "2011 cross strait Clothing Industry Summit Forum", and discussed the cooperation prospects and development plans of both sides.

This is another major move of Henan's clothing industry after the appearance of the North China Clothing Fair.

Unlike other industries, the government is different from the outside world, Henan.

"Taiwan's garment manufacturing industry is developed and its fashion is also very high.

This visit to Taiwan has reached an agreement with local clothing companies, which is also a golden opportunity for enterprises to learn the brand operation and product R & D experience of Taiwan garment enterprises and enhance the local brand fashion.

Li Gang, executive director of Henan garment industry association, said.

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As a major province of textile and clothing, Henan has been developing rapidly in recent years, especially women's trousers which occupy almost half of the domestic industry.

At present, Henan garment enterprises have reached more than 1200, and have a number of high-quality brands such as dream, elegant, ESEY, and so on.

However, the brand appeal of Henan clothing is still lagging behind that of Guangzhou and other regions. The bottleneck of quality and brand mismatch and the shortage of high-end products still restrict Henan dress to the high-end position.

"Weak brand influence and poor fashion are the major weaknesses that restrict Henan's clothing industry from becoming bigger."

Take women's pants as an example, Henan women's trousers have been famous in the whole country, the quality technology is also very good, but a pair of trousers is also about 300 yuan; the same quality, if hits other domestic well-known brands, the price can increase several times.

Li Gang said, "to cultivate famous clothing brands, we must first cultivate fashion awareness of clothing entrepreneurs."

Li Gang believes that the rapid development of brand awareness and the integration of fashion frontiers is the way for the development of clothing in Henan.

Zhao Qinghe, general manager of the production base of Zhengzhou Dun Sen Clothing Co., Ltd., said: "the clothing industry in Henan has a high reputation in the whole country. Although there is no shortage of designers, because of the lack of fashionable atmosphere in the interior, the clothing works have never reached the standard of International fashion, and have obviously lagged behind the coastal areas in management experience."

Earn foreign exchange back

At present, the coastal areas have increased labor costs.

"How to improve the management efficiency and resist the impact of labor costs and operating costs is a problem that Henan garment enterprises need to pay attention to when the shortage of labor has become normal.

And this visit to Taiwan is also to learn the advanced management experience of Taiwan clothing enterprises.

Li Gang said.

The 1000 people visited Taiwan, Henan clothing enterprises have another goal is to seek cooperation opportunities with Taiwan garment enterprises, strive to get orders or achieve cooperation intentions in this summit.

Henan clothing needs to seek cooperation boldly, set up an international brand image and earn foreign exchange.

Li Gang said: "the production technology and quality of our clothing in Henan is no longer a problem. What we lack is the influence and the right time."

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Zhao Qinghe said: "through thousands of people visiting Taiwan, you can enhance your influence on the momentum, causing the attention of the clothing industry in Taiwan to let them know the strength of Henan clothing enterprises.

Under such conditions, further negotiation and cooperation will achieve much better results.

In the view of the Henan apparel industry association, the significance of this cooperation is much more than just getting orders. They hope to introduce a batch of superior enterprises on the basis of going out and jointly promote the development of Henan's garment industry.