Look At The Operation Of E-Commerce In Traditional Industries From Shoes And Clothing Bars

Compared with traditional industries, the threshold of Internet entrepreneurship is relatively low. So many groups and individuals are flooding into the Internet. For Internet start-ups, industry and local websites are two hotspots. If you want to succeed in the industry website, you must know enough about the industry involved and even master it. At the same time, we must have a certain understanding and understanding of Internet related knowledge, such as website planning, otherwise it will be very difficult to do. For network promotion, the platform is the foundation and content is the key.

It is said that content is the most important, but it is more and more difficult to win by content. Because content is too easy to copy. The author thinks that the service should not be served for the sake of service. The service items planned must start from the needs of users. "Intimate" Two words, this is the most difficult to copy, not easy to be surpassed. For example, the www.xiefuba.com website of shoes and clothing is the e-commerce website of Chengdu's wave commerce and trade. It belongs to the B2B website of fashion marketing footwear and apparel products. At the beginning, it took the road of small wholesale and network distribution, providing 0 inventory service for the shop owner, one generation shipping, and positive sexual marketing. After more than one year's development, a group of wholesale customers and shop distributors were set up quickly. It aims to provide a 0 stocking shopping platform for women's shoes on the street stores and online store customers, providing a refund and replacement of shoes and clothing, cash on delivery, safe and intimate, forming a distinct brand culture.

If you want to expand the industry website, you must have it. Brand awareness Only the industry leader can survive. So when we do content, we need to focus on it. "Authority" Two words can not be a big authority, but also a small authority. At least, it should become an authority in a specific field of the industry. Often, industry reviews can affect users and establish their position in the industry. There are good stock system, after-sale service system and professional customer service team. Some new customers often tell us that they have made a deal with us directly after being introduced by friends. Shoes and clothing become the preferred websites for Internet wholesale distribution in the new era. The shoes and clothes bar is the authority of the shoe B2B website.

Therefore, the friends who are preparing to run the industry website must have brand awareness and become the authority in the industry and establish brand status. So when we promote, we should always put the "brand" two words in mind, and the application of methods should also focus on brand promotion. SEO is almost the job that must be done, SEO involves many aspects, but for the website without full-time SEOER, it is OK to do the basic optimization work. For example, the basic optimization of content structure, the basic optimization of code and so on.

Industry website operation is basically a general method, but no two industries are the same, so even the general methods may be used differently. So the best way is to find a way that suits you best according to the characteristics of the industry and its own resources.