Online Shopping Will Usher In The Era Of Legislation

It sells 48 thousand items per minute, which is the average sales per minute of Taobao in 2010.

Taobao is just a microcosm.

In recent years, China

At the same time, online shopping has also created some problems, which has increasingly become a bottleneck restricting its development.

In response, Yao Jian, spokesman of the Ministry of Commerce, said on 15 th that the next step will be to carry out legislation in the field of online shopping, and regulate the healthy and orderly development of online shopping through legal means.

Insiders said that this means that online shopping will enter a stage of development with special laws, regulations and norms.

The pformative power of online shopping

From practitioners, there are many traditions besides the new online shopping platform.

"The rise of online shopping has had an important impact on China's economic and social life."

Jiang Qiping, Secretary General of the information research center of the Chinese Academy of Social Sciences, said.

In Jiang Qiping's view, the role of online shopping is first reflected in people's livelihood. It has opened up new channels and reduced the price of commodities.

More importantly, it has a positive effect on the pformation of business. "From the traditional offline sales to the online and offline sales, this has promoted the modernization of business."

In addition, it has promoted the development of the e-commerce service industry, opened up a new growth point, and helped to boost employment. IDC research found that in 2010, the average direct employment of Taobao could drive about 2.85 indirect employment. If we take into account the employment of logistics and surrounding services, this figure is even more impressive.

Yao Jian also made it clear that, as an emerging market selling mode, the government should support and promote the development of such an emerging industry in the rapid development of online shopping. We should carefully support and care for the development of such industries. This is the basic value orientation.

Problems to be solved

At the same time, there are some urgent problems in online shopping.

"The first thing to do is to build credibility."

Jiang Qiping said, counterfeiting

In fact, this has aroused the concern of relevant government departments.

According to Yao Jian, the Ministry of Commerce and related departments launched the online shopping field in December 2010 to crack down on the infringement of intellectual property rights and the manufacture and sale of fake and shoddy commodities, and achieved positive results.

In addition, according to the request issued jointly by the nine departments such as the Ministry of Commerce and so on, Taobao, eBay and pat net have rectified the network trading platform.

Yao Jian said that these problems should be standardized and perfected by further improving laws and regulations.

He said that next step, the Ministry of Commerce will establish a long-term mechanism for online shopping supervision on the basis of special actions.

First, we should carry out legislation in the field of online shopping, and regulate the healthy and orderly development of online shopping through legal means.

The two is to introduce the "online shopping commodity distribution service specification", regulate and guide the related business activities of online shopping.

The three is to strengthen the responsibility of the organizers of the online shopping platform. It requires the online shopping platform to establish trademark, patent and brand inquiry system, and strictly enforce the online sellers and commodity market access system.

The four is to build the "information platform for the regulation of nationwide online commodity trading", and gradually establish the true information and credit records of all the sellers of websites.

Jiang Qiping suggested that the management of fake goods under the same line is equally important. "Data show that the proportion of fake products online and offline is about 1: 10, and the net has become the source of online counterfeit products. It is necessary to crack down on network fake products, but also to catch up from the net."

Seize the critical opportunity period

With the expansion of online shopping from online to offline, its ability to pform the real economy is also improving. Analysts say that online shopping will become one of the new competitive points in the global economy.

Jiang Qiping said that government departments should also create an environment for the healthy development of online shopping and escort them.

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In fact, the government has acted.

The Ministry of Commerce has set up the e-commerce department, which aims to further strengthen the work in this area.

From July 1st this year, the Interim Measures for the management of network commodity pactions and related services promulgated by the State Administration for Industry and Commerce has been formally implemented.

Online shopping real name system started.

However, Jiang Qiping also reminded that in dealing with the relationship between development and standardization, it is suggested that we should follow the path of first development and standardization.

Jiang Qiping believes that the relevant government departments should give overall consideration to the introduction of a series of support and encouragement measures in favor of online shopping in terms of Taxation and other aspects, so as to promote further growth of the online shopping market.

"This is a common practice of other countries, and our country can learn from it."

He said.

Jiang Qiping believes that the next 5-10 years will be a critical opportunity for the development of e-commerce in China. From the enterprises to the government, efforts should be made to occupy the commanding heights.