UNIQLO Canceling &Nbsp With Designers; +J Brand Will Be Delisted This Year.

UNIQLO +J series

A spokeswoman for Japan's fast retailing company of UNIQLO said: "Ms. Sander has recently completed the autumn and winter series of +J, and designers and UNIQLO agree that they have fully explored the possibilities of their joint cooperation, and have created endless creativity for both sides.

It was with mutual complementarity that the two sides completed their initial vision.

It is a pleasant decision to choose this autumn winter series for the perfect ending of cooperation.

A spokesman for Jil Sander said that the mood of the designer had not been affected, and he continued to pour his enthusiasm into the design. He also felt proud and proud of all his works in the past three years.

Ms. Sander, 67, declined to be interviewed. "She has achieved the expected goal."

Her spokesman added.

A year ago, Sander praised the marketing company as the most desirable partner and said that he would cooperate with him and fulfill his duties indefinitely.

The International Herald Tribune also reported in last summer's report that Sander has signed second three year cooperation agreements with UNIQLO in April 2010, showing that the two sides were still in a honeymoon period.

However, a spokesman for Sander also said that once the brand and designer agree on early termination of the partnership, the change of contract is only a matter of process.

Sander is a famous paranoid in fashion. Her meticulous pursuit of detail is unforgettable.

In addition, when Prada took charge of its brand, Sander had a heated argument with the Group CEO Patrizio Bertelli because of the control of creative part. This anecdote is known in the fashion circle.

She left the Prada group twice, and never returned after leaving second times in 2004. At that time, she seemed to have disappeared from people's attention. During that time, she went to Milan and Basel to spend time appreciating art and concentrating on her own garden.

"At that time, I felt a trace of loneliness that I had never seen before, because I was too accustomed to working with my partners before."

She said in an interview in 2009.

After working with UNIQLO for a year or so, Sander expressed optimism on the future of +J on various occasions, and it often revealed that it hoped to expand the brand's domain and develop such series as footwear and accessories, but unfortunately it did not come true at last.

UNIQLO and Sander have tried a cooperative relationship that is unlikely to be achieved.

Ryui Masa, chairman, chairman and chief executive officer of fast marketing company, said that for a long time, UNIQLO created its own fashion empire through its bright basic funds, cheap workmanship and unique fabrics.

In recent years, UNIQLO has attracted a lot of attention in the global market, and the increasingly clear brand image has made it jump for more market share and rapidly expand the number of stores in New York, Paris and Shanghai.

But even so, Japan is still the main mass market of UNIQLO, where there are more than 800 stores, and often have attractive discount products.

In the process of cooperation between Sander and UNIQLO, both sides expressed the same view: the rigid contradiction between designer's strict standard and UNIQLO brand's desire for more consumers is the biggest challenge in the process of cooperation.

Three years later, the two abruptly terminated and continued cooperation, which had to be traced back to some contradictory practices they had exposed.

For example, Sander has been outraged by UNIQLO's promotion of +J brand with its leaflets in the newspaper. However, people familiar with Japanese retail industry know that this is the most conventional way. Since UNIQLO puts +J into its overall sales, it must abide by the rules of the game.

In three years, Sander had to leave her studio in Hamburg in order to cooperate with +J's design work.

At the beginning of her cooperation, she flew to Japan almost once in two months, and this frequency began to decline, partly because her Japanese design partners flew to Germany to work with her.

Ryui Masawa, designer of UNIQLO, Sander

According to an insider close to Sander, the last time she went to Japan was in early March this year, and the day when she arrived in Tokyo was March 11th. It was the disaster of earthquake and tsunami in northeastern Japan, and the tall buildings in the capital also had a strong sense of earthquake.

Sander was at the fast marketing headquarters in downtown Tokyo, which is the tallest building in Tokyo.

It is said that the designer showed great calm and calm at that time, and she quickly withdrew from the scene.

But the news provider, who is closely related to the designers, also stressed that earthquakes or security problems were not in her consideration at all, and could not affect her determination to cooperate with UNIQLO.

"She is never afraid of earthquakes or other natural disasters."

The well-informed source said that the designer himself had a strong sense of solidarity with the Japanese people. She was very concerned about the comfort of Japanese colleagues and donated money to help people get through the disaster.

At some point in cooperation, there are signs that Sander seems to have underestimated the workload involved in the project.

In her initial cooperation agreement with UNIQLO, she should be responsible for overseeing the almost all garments made by UNIQLO, but in the end, she concentrates only on the +J series, designing only those tailored, neat lines and cashmere sweaters.

Liu Jing, President of fast marketing company, said in an interview that cooperation with Sander meant UNIQLO started an important challenge.

During the year and September 2009, the contradiction began to emerge.

"Sander is used to asking everything, and every little detail must be done.

She cares too much about the details. From the fabric material to the shooting of the +J advertising blockbuster, she participates in all aspects.

The CEO's words are already showing some dissatisfaction. "We have arguments, but we also know each other better through this argument. This is the most important thing."

UNIQLO describes the +J series introduced in October 2009 as "widely accepted by enthusiastic customers all over the world". As for the specific sales of +J brand, the fast selling company has not announced it yet.

Toshikazu Nishimura, a retail analyst at Tokyo's top Asset Management Co and Asset Management Co, said that although it is difficult to estimate the specific sales volume of +J brand, he thinks this figure should be minimal for UNIQLO.

"I don't think +J has a huge impact on UNIQLO's global business. Judging by industry, this sales volume should be very small.

So even if this series stops selling, it will not have a big impact on sales in the next few quarters.

He said.

The fast retailing company blamed the decline in the first half of the year's sales figures on the warm climate this winter, and said that this led directly to the lag in autumn and winter product sales.

Of course, the impact of the earthquake also exists, which led UNIQLO to reduce its annual sales target to 836 billion yen, or 10 billion 420 million dollars.

But from the company's share price, the termination of cooperation between UNIQLO and Sander has not seriously affected the share price.

A spokesman for Fast Retailing said that at the end of the season, the company reduced sales of the +J spring and summer series and tried to make the rest of the products more efficient.

But she also explained that the strategic change was not due to the end of the term of Sander, but also refused to give any details.

According to the spokesman, Xunmei has not yet decided whether to make a special marketing campaign for Sander's +J Pop series.

At the same time, the spokesperson of Sander just said lightly that the designer and David Sims and Jo McKenna jointly took the +J autumn series.