The Truth Behind The Scenery Clothing Brand Is &Nbsp; Quality Gate Wake-Up Call.

Tests showed that the "injured" group was not only ZARA.

Not long ago, a big shopping mall appeared: "I stood there for more than two hours," she said angrily, "the Shop Director applied for the store manager, and the shop keeper said he would ask again, but it was not yet resolved."

More than 2000 yuan to buy clothes to wear only once, such a large brand, there will be such a quality problem, too annoying.

Bought on the hanger and Ms. Lee.

Product quality is not qualified first of all raw material problems.

A clothing company's design director told reporters that the general brand businesses have their own procurement department to be responsible for selecting materials. However, because the style and color of clothing are the important factors that affect consumers' purchase, some purchases only focus on the shape and color of cloth, while ignoring the quality of cloth, and there will be problems when purchasing.

There is also a situation where producers are adulterated in terms of quality, such as getting

Shopping centres are not strict in quality control of brands.

A clothing manufacturer told the author: "for example, before entering the shopping mall, clothing will be selected for some spot checks, but the shopping mall does not check all the products. Therefore, the inspection report shows that the qualified products, there may be only a few pieces of goods are qualified."

"A lot of clothes are decided by the dealers or store managers in this province. For example, our well-known brand of women's clothing, in Zhengzhou's big shopping malls, there are first-class goods and some qualified products, but in the shopping malls of the local market, they are all qualified products.

This is a code of conduct. "

Xiao Yu, the shopkeeper of a shopping mall in Zhengzhou, said Xiao Yu.

A brand director said, "first class and qualified products are available in the Chinese market.

China is one of the processing bases for these luxury brands. In fact, almost all developing countries in Asia are listed as luxury goods processing areas.

Luxury brands are not only required to produce a ready-made garment in China.

The processing of embroidery is naturally placed in China. The cotton precursor may be processed in Malaysia later.

These processed clothes are then returned to Hongkong and assembled in Hongkong to be assembled into garments, then shipped to Italy, France or Spain.

It is an open secret to those who are familiar with the operation of clothing.

Will the garments produced in China or other countries and regions be sent back to headquarters?

Due to the high cost of pportation and customs, the products produced in the world should be sent back to headquarters for inspection, but not in operation.

Of course, there is no "quality certificate" issued by headquarters for those garments that do not return to headquarters.

In fact, some luxury brands are more inclined to fashion brands, or they can be called "luxury new ones", which are second tier brands themselves.

"Some of the front-line brands are afraid to be known that they have factories in China or other developing countries in Asia, and even find some remote processing plants to do foundry. Some home workshop factories even do not know the locals."

Xiao Yu said that this is already an "open secret" in the industry.