A Second-Hand Luxury Store In Taiyuan, Shanxi

Like exquisite life, but because of the pocket shyness; like to pursue fashion, but can only calculate carefully.

White collar families

Secondhand luxury stores, as the name suggests, are fashion stores specializing in consignment or sale of second-hand luxury goods.

Most of the people who often visit these shops are young and fashionable urban white-collar workers, plus some image celebrities.

While saving money, second-hand stores have become a platform for the exchange of luxury goods. Many people will consign famous brand products for sale, buy the latest styles after cash, or exchange products that they like.

A few days ago, the reporter came to the only luxury store in Taiyuan, located in Changfeng street, the "dragon in the beginning". In less than 30 square meters of shops, a whole wall displayed the world's top brands such as LV, GUCCI and Cartier.

Because of the working relationship, Ms. Zhang, who lives in Changfeng street, the provincial capital, often travels abroad. When she sees a luxury item that is much lower than the domestic price, she can't afford it.

As time went on, she found that many things were not available at all, or were no longer the most fashionable products.

Some people are reluctant to give away, and some are not too brave to sell to friends.

So, Miss Zhang thought of putting them on secondhand luxury stores for consignment.

Shopkeepers said that the luxury of Ms. Zhang's impulse consumption is an important source of consignment luxury.

In addition to impulsive consumption, there are still some people who do not use their luxury gifts for sale.

In addition, there are others who seek consignment for investment purposes.

Luxury goods such as consignments are limited to high-end items, mostly in watches and jewellery.

"At present, the source of our store has always been the second-hand luxury goods collected by Shenyang stores, because the customers' consumption habits in Shanxi are relatively conservative, and tens of thousands of dollars will hardly be sold for sale.

The store in Shenyang is exactly the opposite, where a store's merchandise is enough to sell our two stores.

The shopkeeper said.

Is the consumption of luxury goods in the Northeast higher?

The shopkeeper said he felt that this was not the main reason. The purchasing power of the customers in Shanxi had never been questioned.

In the northeast, luxury goods flow very frequently. When a person wears a T-shirt to expose his arms in summer, he may want to buy a watch of 10 thousand yuan.

In winter, he thought the watch would not be of much use. He would go to the store and sell it at 8000 yuan, and add 3000 yuan to a more realistic fur coat.

The increasingly mature concept of luxury consumption

In the past, many people only knew about brands such as OMEGA and radar. However, few people knew the real big brands such as Patek Philippe and pan Na Hai, because the watches brand in our local shopping mall was too rare.

Therefore, it is a great task for businessmen to popularize brand knowledge at the same time.

But now the situation is quite different. In recent years, more and more luxury brands have been stationed in Shanxi, making many people pay more attention to luxury goods and thus increasing their attention to second-hand luxury goods.

People buy luxury goods, hoping to buy something that is fashionable and safe, so the tendency to recycle brands and the value of recycling will naturally affect many people's psychology of buying luxury goods in shopping malls.

The shopkeeper said that at present, only one of the comprehensive second-hand stores for famous brand bags, clocks and jewels in Taiyuan are only one of them.

Shoppers are very optimistic about the prospect of this industry. "The market price of luxury goods is increasing by 3% to 5% every year, and there are still few people who can really afford to buy new products. Therefore, there will be great potential to attract famous brand" enthusiasts "by the price advantage.