Deep Thinking On The Continuous Failure Of Manufacturing Enterprises

With the senior toy company "vegetarian" and

Private enterprises have become the half of China's economy. Every time the collapse comes, people are worried.

At present, the most popular suggestions are two aspects.

It is an indisputable fact that the tax burden of small and medium-sized enterprises is too heavy.

The tax base of Chinese enterprises was mainly formulated in the 80s of last century, which made nominal tax burden not increased. However, from 1980 to now, the CPI rose by 332%, making the actual tax burden of enterprises increased by 332% when the tax base and nominal tax burden remained unchanged.

As for small and medium enterprises financing difficulties, nor is it a new topic.

In terms of financing difficulties, SMEs themselves are also worth considering.

For a long time, the development mode of China's small and medium-sized enterprises is to follow the state-owned enterprises step by step, adopt the path of rapid development of high debt, and have very little capital and cash reserves.

With technological progress leading to a decline in gross profit margins, coupled with tighter national credit policies and soaring private capital prices, SMEs have little choice but to close down second.

In contrast, foreign private enterprises, such as Intel, Google, Microsoft and apple, did not take a high debt development path under the condition of good reputation and market. Intel had 14 billion US dollars in liquidity, Google had 35 billion dollars in cash, Microsoft had 35 billion dollars in cash, and Apple had about 40 billion dollars in cash.

With the grain in hand, we can not panic in our hearts. The development of foreign enterprises is worth learning from our small and medium-sized enterprises.

Behind the collapse of China's manufacturing enterprises, there is a very interesting phenomenon, that is, the trust of domestic products is declining.

Although there is no specific data to support, the trademark of Chinese products is increasingly "full of flavor", which is a silhouette.

On the other hand, milk powder is the first choice for foreign brands in more than 70% countries. Digital products are the first choice in Japan. Toothpaste supermarkets are the most prominent ones in terms of "Colgate", "jenno" and "Crest".

Even domestic products, they often have to turn to a circle, bringing the "foreign" character to high-end.

In contrast, our neighbor Vietnam has launched "Vietnamese Vietnamese goods" campaign since 2010. The number of consumers who trust Chinese goods has risen from 23% to nearly 59% in the past year, especially the domestic production of textiles and clothing and footwear, which is most trusted by consumers, with a trust of 80%.

Why does China's trust in Chinese people go downhill at the same time that China becomes a "world factory"?

The quality problem has become a lingering "Curse", which has weakened the trust of domestic products as a whole. On the other hand, some small and medium-sized business owners have fallen into commercial ethics, and scandals have made Chinese people "prefer to believe and not trust", which has made the market as a whole fall into the trap.

Therefore, it is a very important factor for manufacturers to reproduce the closing down tide, the lack of development mode and social responsibility.

Every crisis is an organic whole.

This time, manufacturing enterprises reproduce the collapse tide, can we really reflect on and seize opportunities?