[Interview] The Informatization Construction Of Clothing Industry Needs Continuous Optimization.

The role of informatization in textile and garment enterprises is becoming increasingly prominent. The textile and clothing version of the previous period also reported that "Fujian style clothing" can get through the "meridians" by means of informatization. In this stage, we will continue to invite the leaders of seven wolves, nine herdmen and other information management systems to perfect the business leaders, and share with them the experience of information construction in garment enterprises.

Reporter: can you summarize the impact of informatization on clothing enterprises in a sentence?

Chen Zhiyong: information technology has improved the management performance of the seven wolves. The timely and accurate sharing of information has laid the foundation for the management of the seven wolves. The input of informatization construction laid the foundation for the rapid development of the seven wolves following enterprises.

Zhang Tielong: the value and role of the informatization construction of clothing enterprises should be reflected in the establishment of business value-added and new business models through information management, and achieve higher customer value returns, such as raising the turnover rate of inventory, shortening the delivery cycle, the realization of personalized service, the improvement of customer satisfaction and customer retention.

Lin Hongnan: enterprise informatization must go out, not only for all functional departments of the company, but more importantly, it needs to serve the suppliers, serve the distributors, and serve the terminal retailers. Supply chain The importance of the system to brand marketing enterprises is self-evident.

Two or three line brands need to accelerate

Reporter: combined with your experience, you think Clothing enterprise How should we do well in information technology? What are your suggestions for the two or three line clothing enterprises to do well in information technology?

Chen Zhiyong: the construction of informatization is endless. There will be different needs in every stage. The IT system of garment industry involves a wide range, so its information construction needs a unified planning and implementation in stages.

Zhang Tielong: I think the core of the informatization construction of garment enterprises is mainly in two aspects: first, we must ensure that all the collected information can be aggregated to the corresponding departments as the basis for business planning; secondly, most of the enterprises nowadays have information systems, which can get a lot of data. The key is how to provide customers, distributors and branch companies with such services after getting these data.

Lin Shi style: at present, most of the two or three line clothing enterprises do not attach enough importance to information construction, and the proportion of information input is relatively low. The problems existing in the application are relatively elementary, the phenomenon of information isolated island is still obvious, and the existing system is not professional and differentiated.

The two or three line clothing enterprises should fully realize the importance of information construction, speed up the pace of information construction, and strengthen the management of terminals and agents through information technology. We suggest that the two or three line clothing enterprises should collect and accumulate internal and external information timely and comprehensively, respond quickly to the needs of the market and customers, establish effective and precise matching, replenishment and return mechanism, establish a comprehensive and accurate record of consumer consumption information, support the brand market strategy in an all-round way, and optimize the mechanism to enhance management.

The system needs continuous optimization and upgrading.

Reporter: in the current market situation, what are the new requirements for the informatization construction of garment enterprises? What are your company's plans in this regard?

Chen Zhiyong: because seven wolves first introduced the global leading industry solution in the industry, the overall effect has reached the expected goal. Due to the continuous development of enterprises, we and ORACLE and IBM are exploring how to optimize the system to help the management of wolves enterprises to a new level.

Zhang Tielong: at this stage, clothing Industry market Competition has been very intense, coupled with the deterioration of the external environment, some of the clothing brands that originally made foreign trade began to turn to domestic sales. Information construction is of great significance for garment enterprises to strengthen the overall coordination of supply chain and enhance the core competitiveness of enterprises.

At present, nine Mu Wang further strengthens the management of the terminal, focusing on the management of brand stores, and pays more attention to improving product quality and improving service quality. Through meticulous management, the sales growth of single store is realized, and the overall sales growth is finally achieved. Correspondingly, the company will invest more energy in information construction than ever before, on the one hand, to consolidate the existing market share, and on the other hand, to seize some emerging markets. For example, in response to the urgent needs of distributors for business collaboration platform, a platform similar to B2B can be established to better integrate store management, display management, regional market analysis and other information, and provide greater support for distributors from marketing strategies.