Phoebe Philo: A Leading British Designer

Phoebe Philo took over Celine in 2008 and built it into a hot overnight luxury brand.

Before the takeover of Phoebe Philo, Celine was in constant struggle. Before 2004, Michael Kors was the main designer. His design for Celine was loved by professionals in New York, but the French brand, founded in 1945, has never been popular.

When people think of the Celine brand, it seems that they can't find any landmark design, and the brand does not seem to leave any classical money to people.

But the emergence of Phoebe Philo changed all this.

Phoebe Philo said in an interview: "I hope that my wardrobe is all classic logo design. I do not need to change their style, just change the color and material.

I think we should not really waste too much. Many of the clothes we haven't worn eventually become rubbish.

Many brands that I respect have their own unique designs. I am glad that more and more people agree with me now.

Two years after Phoebe Philo took over Celine, Celine's unique style quickly became popular.

White shirts with long sleeves without collar, fluffy legged trousers, sleeveless baggy skirts, crepe dress, etc. represent the unique characteristics of Celine.

In addition, Celine's bag is also sold around the world, whether it is embarrassed bag or classic buckle bag sold to the level of out of stock.

We can say that Celine has become the best choice for modern fashion women. However, Phoebe Philo remains as low-key as ever. She does not like to get too much public attention, but focuses on simplicity and simplicity. Her arrival brings fresh air to the fashion industry.

This month's upcoming Celine autumn winter preview series is also consistent with its design style. Phoebe Philo said: "this series looks very British, and I hope it can bring a sense of home.

Generally speaking, this series is very masculine. This is my usual dress style. I think this style is very free, and it is also a kind of liberation for women.

Phoebe Philo said she liked the job very much, and LVMH group also gave her a lot of space to play. Her design was very free, and LVMH group had great faith in her design ability.

The position of Phoebe Philo is also very special among fashion designers.

Celine brand is headquartered in Paris, Phoebe lives in London. She has a large design room in Cavendish Square, and the technicians who make clothes for her go to Paris from London every week to discuss with her about design.

Phoebe said: "I value the concept of time very much. Everyone in the office knows the exact time when I come to work and go to work. I will finish my work in working hours, and I will not work outside working hours.

My team is very good, and I want to make sure that I play with them every night before they go to bed. This is the most important thing for me.

Phoebe Philo entered the Chloe brand in 1997 as the chief assistant of Stella McCartney. When Stella McCartney left the Chloe brand in 2001, Phoebe was promoted to the creative director.

Her design for the Chloe brand is also popular among young customers.

Whether Chloe's classic bag, wooden high-heeled shoes or butterfly pendants are all sold out.

Phoebe wears in private is the best endorsement of Celine brand. She always wears masculine white shirts and black trousers, and even shoes are completely male. These clothes look too big on her body. Phoebe jokes, "I wear this suit almost every day. This dress seems to have gone according to my shape."

People who are not familiar with Phoebe feel that she is a little aloof, but in fact, she is just a conscientious and prudent person who doesn't like to talk much about his private life.

She doesn't blog, twitter, nor Facebook, nor does her show to the media. Phoebe explains this: "I don't like the fact that the media are sending pictures before my design is released, and the models do not like to pose in embarrassing positions.

I hate to be interviewed. I don't think it is necessary at all. My design represents what I want to say.

A lot of multimedia is always asking me after the show "what is this show about?" but they clearly have just seen the show and can go to the field and experience it. All I want to express is in my design. Besides, I really have nothing to say.

Phoebe Philo was born in Paris and grew up in western London. She went to school at South Harrow, and at the age of 14 she bought the first sewing machine in life.

She said, "I never like to buy lots of clothes. Most of my clothes are made by myself. I can design clothes according to my own interests. Shopping is really not my hobby."

Philo finished the basic course of Wimbledon College of Art, and then read a fashion degree from the central Saint Martin Institute.

She graduated in 1996 and began to work in Chloe a year later.

She was very obsessed with the fashion style of the early 90s. It was the fashion she had seen from her childhood and always brought her a strong sense of familiarity.

"I didn't know what fashion was at that time," she said. "I didn't even know that fashion could be my profession.

I have done all kinds of work, painting and sculpture. I feel that young people are too conscious to pursue fashion, which has caused them too much pressure.

The Celine brand just produced children's shoes, and soon developed women's shoes and accessories series.

In 60s, it began to sell ready-made garments and was bought by LVMH group in 1996.

Phoebe said, "when LVMH group contacted me, I had a big belly at that time. I told them that I was ready to start the design work after I was born, and soon after the baby was four months, we began to discuss the details.

My design is to try to be concise, and choose the best material. I am glad that so many people like this style. Of course, I will listen to the opinions of customers. Only in this way can I make progress.