Brand Shoe Enterprises Take Advantage Of Intellectual Property To Break The Market New Blue Ocean

In recent years

The recent "Da Vinci incident" that the media has repeatedly cracked up is the alarm bell for the brand industry to safeguard consumers' rights and interests. It also reflects the importance of the brand industry on the protection of intellectual property rights at this stage from the perspective of other extensions.

Xi ran, looking back at present in China

It is reported that China's domestic shoe business high imitation brand interest rate has been rising in a straight line.

Although in this regard, the government has also made efforts to increase the intensity of anti fake infringement courses.

However, only a few shoe enterprises can realize the danger of infringing the property rights patent, do not blindly follow suit and pursue short-term interests, but strive to research and build their own products.

In particular, with the continuous expansion of the profit margin of the current market economy, some shoe manufacturers are targeting the terminal market of the well-known brands in China, and quickly catch up with the fast car with "brand name".

The brand name is used to confuse the market, and even to exploit the foreign market, so as to gain higher sales profits.

On the short term, it seems to be no loss to brand shoe companies, but also helps brand shoe companies expand their market influence.

However, this potential hazard is inestimable.

"Letting property rights patent flow is killing brand take-off."

(China shoes net) footwear industry brand experts say.

Laissez faire brand patents are a short-sighted behavior and a disregard for public interests.

This undoubtedly encourages the rage of counterfeiting.

In particular, with the development of economic globalization, China's shoe brands will surely enter the world more widely. If we do not strengthen the infringement of counterfeiting, this will undoubtedly damage the interests of the consumers to a greater extent. It will also damage the reputation of the brand shoe enterprises to a certain extent, and even affect the healthy development of the entire footwear industry, and drag the pace of "made in China" to "create China".

Admittedly, for brand shoe enterprises, the fight against counterfeiting infringement is not only a right, but also an obligatory responsibility.

Brand shoe enterprises should take the initiative to safeguard their own brand patent privileges and jointly fight counterfeit and shoddy products.

But it can not rely solely on the struggle of the one or two shoe enterprises, but needs the participation of the whole shoe industry to form an atmosphere of "original glory and counterfeit shame". It focuses on the use of distributors and sales outlets, and finds the counterfeit brands everywhere. The three pillar departments of the joint government, the judiciary and the footwear association have destroyed the counterfeit brand dens in a more comprehensive way.

In this way, we can safeguard the knowledge patent rights of brand shoe enterprises, boost the new leap of China's footwear industry to achieve sustainable development, and create a more fertile market blue ocean.