Yi Ma Is Happy With Sheep And Children'S Clothing.

Liang Botao, who is known as the father of the red chip, was admitted to the international company (0585) last year and has been buying frequently this year after the reorganization of the first half year.

Yi Ma yesterday announced that its wholly owned Affiliated Companies animation train will join the Lingli enterprise and will participate in the "

Yi Ma international has always been involved in the production and distribution of the animation, and has not been involved in the licensing of consumer goods.

This time, the Italian horse bought a 20.63% stake in the company through the animation train, which was priced at 36 million 400 thousand yuan. The company also had the option, and the share of the shares would increase to 29.58% after the exercise.

Liang Botao said that participating in the sale of the animation children's clothing will help the group directly face consumers and enhance the brand's popularity.

He also pointed out that pleasant goat is just one of the brands of the group, and will focus on developing more Chinese family entertainment brands in the future.

3 years to open 1100 shops in the mainland

Hong Congjin, chairman of Ling Li, said that the target will open more than 1100 retail outlets in the mainland within 3 years, including flagship stores, franchisees and store stores, ranging from 100 yuan (RMB) to 600 yuan.

He pointed out that in September this year, it will take the lead in opening up stores in Guangzhou, Zhuhai, Shenzhen and other Southern China areas, and will open 400 stores in the first year.

Bao Lijuan, chief executive officer of Ling Li, said that the goal of opening the shop is to open more than 50 self run stores from 30 million to 40 million yuan a year, which will involve 100 million yuan in three years. The company will first focus on the first tier cities in the mainland, but hopes to open a store in Hongkong a year later.

Liang Botao pointed out that Yi Ma accounted for about 20% of Lingli's share, and its spending on opening shop was about 20%.

Because the animated train is a cash cow, the group has no financing needs.

He also pointed out that in recent years, the loss of Yi Ma was mainly due to the problem of leaving accounts. Now the old business has been cleared up and the account has been completed.

He did not comment on the loss this year, but stressed that the animation train will have