MONCLER Beijing Sanlitun New Store Opens

Following the Shanghai Hang Lung, Beijing China World Trade Center and Harbin Zhuo exhibition shop, Moncler opened fourth brand boutiques in the Chinese market in Beijing Sanlitun North District.

The new store marks a new step for Moncler's global sales strategy.

The brand aims to maintain steady growth in all major cities in the world, supplemented by the number of shops that increase the most high-end ski resorts.

Moncler Sanlitun new store includes men's wear, women's wear, accessories and Moncler Gamme Bleu and Gamme series designed by Giambattista Valli Moncler Gamme Rouge series and Thom Browne.

To satisfy customers who live in the same city or in the mountains but have the same taste and quality.

The 516 square meter space of the new store is designed by Gilles & Boissier architectural design office, which perfectly displays the aesthetic concept and value of Moncler: the wooden French decorative wall carving has a harmonious contrast between the flower relief pattern and the pparent glass display cabinet, and the walls and floors are made of green stone.

Every detail tells the long history of Moncler in modern language.

Moncler President Remo Ruffini said: "the opening of the Sanlitun store in Beijing marked an important step in the development of Moncler and the establishment of Moncler brand image in China and throughout the Asian market."