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Chairman Of Dong Yi Risheng: "3 Houses And 1 Lives" In My Eyes

2011/7/27 14:38:00 59

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Domestic decoration industry The development and development of the home decoration industry is more than 10 years, but over the past 10 years, the home decoration industry has experienced from guerrilla workshop management to professional team operation (including R & D, design, construction, product and management); from simple rough piecing decoration to primary integrated home decoration, and now to the "organic whole home decoration", the process is thought-provoking. Over the past 10 years, my team and I have also experienced profound explorations from emphasizing style design to returning to the essence of life. In 2011, I condensed these explorations into a life experience to share with everyone, so that we have the theme of "Lssey Miyake" today, that is, livable, happy living and seclusion. It is the experience of life, but also the feeling after experience.

Life style: a real feeling

The picture shows Chen Hui, chairman of Dong Yi Risheng, about the concept of life style of "3 houses and 1 students".

We live every day, what is the way of life? It may be the way to eat. It may be the way to eat. It may be the way of communication. It may be the feeling of putting on clothes. Every day, everyday, and everyday with you, lifestyle is very accurate to express what I have studied. I hope that the way of life we understand is such a real feeling.

The picture shows the customers and the media listening to the lifestyle lectures carefully at the press conference.

Then how do we combine life style with design? From the earliest emphasis on material, then we began to study whether the style is simple or classical, and move forward step by step. What is the nature of design? It is not a designer's design method, a display of material, a performance, or even a piece of your work. Because the essence of home decoration design is life itself, it is for life service; if decoration. Design Beyond life itself, when it becomes a display, it has been formalized and shelved. Because it is for the sake of human life, not for the works of so and so, it is not the demands of customers themselves to appreciate every day; designers need to know that we are serving our customers. Home Furnishing The essence of design is life itself. What can it involve, such as the way of receiving, the way of receiving guests, the way of dining, the way of leisure, the way of reading, the form of bedroom, the form of kitchen, the form of toilet, the form of clothes and closet, and the form of children's room. This way of life is closely related to people. Finally, we can materialize the understanding and development of life style, and show it in a real and real way. {page_break}

The picture shows Chen Hui, chairman of Dong Yi Risheng, answering questions in the media.

The way to live: pay attention to the details of life.

More than ten years ago, I bought a real estate in Beijing suburb, and invited our company's chief designer, Mr. bidanin, to host the design. At that time, the home decoration industry respected the style, emphasizing only the color, collocation and style. Mr. Bi has made my request very good and even more forward-looking. Even though it seems to be a bit outdated now, the house looks more and more delicious. However, all kinds of inconvenience and discomfort become more and more obvious. For example, the living room is large, but there are no idle people. The storage space and the cloakroom space are stretched to the limit. Ventilation and heating technology are not combined with the needs of life. Although the house is large, it still gives people the feeling of "not enough and not easy to use". This is what I call the "livable" stage. The living space is large enough, the decoration process is complex, the home material is high grade, and the experience is stopped in the sense organ. With these "awkward" living experiences, I led the team to start the life style research and development. Lifestyle should pay attention to every detail of life. It is related to the comfort of family life, emotion, health, fashion and advancement. Home decoration is not art, but the essence of home decoration is life.

Beyond living and enjoying life

With the support of the new R & D system, I integrated the concept of "enjoying life" into the renovation process of the new home. The apartment, which occupies hundreds of square meters, is used in every inch of space. Taiwan has set up a series of kitchen and bathroom products, which are easy to handle and easy to use. Every holiday, the family will eat dumplings and eat home cooking around the island. I enjoy this family atmosphere. I like reading books, and I hope I can pick up books, so I set up the book storage space in my study, bedroom, living room and toilet. In addition, the detail design in the cloakroom, the super large wardrobe, the sorting table, the shoe bag and the storage space also pour into the idea of "happy home". The living room is properly reduced and the kitchen is reasonably expanded, around the island. {page_break}

Life in seclusion is the ultimate in life.

The picture shows Chen Hui, chairman of Dong Yi Risheng and a group photo with the media representatives.

The idea of "Seclusion" is based on the research on the demand and lifestyle of the social elite. This group of people is at the top level of social Pyramid. They enjoy absolute right to speak in a certain field, and have relatively private communication and interpersonal relationships. For them, a "ideal house" that can cover all kinds of needs in life is particularly important.

My ideal house, or the ideal villa, is still in the process of realization. I believe that in the near future, it will become the classic "model" of "big hidden in the house". This villa is an integral part of the study of home life style over the past 10 years by Dong Yi Risheng, including the integration of space style and creative design, space function division and product mix, water, warmth, electricity, ventilation, dust removal, lighting, intelligent control, maintenance and other specialties. It combines health and safety, fashion and advanced. It is the embodiment of Chinese people's return to traditional values. This home is full of fashion, vitality and passion, and it is a real ideal home. So, I made a small change, not the big hidden in the "city", but the big hidden in the "house". In this stage of life, living has gone beyond the general concept of "livable" and "happy living", but has covered a series of needs such as social interaction, entertainment, family emotion and so on.

The idea of "Lssey Miyake" is not based on passive water, but based on the research and development of consumer psychology and lifestyle of tens of thousands of different industries and different needs customers served by Dong Yi Risheng. In communicating with customers, I find that their demands for life are very high, but they do not know how to achieve them. And "Lssey Miyake" is not only a way of life, but also a philosophy of life. He is a typical symbol of several milestones in life. Everyone will have their own home. The best life must be spent in the house. All the efforts of Dongyi are centered around "home". We hope that with our professionalism and sincerity, we can help you realize your dream of home.