Qian Jinbo: Technology Makes The Brand Grow Thick And Thin.

China is a big industrial producer in the world, but all kinds of quality problems made in China are exposed frequently, from aquaculture products to toothpaste, from beach cars to automobile tires, from toys to mobile phones, from food to medicines.

For a time, the "made in China" product caused a "trust crisis" in the international market. For various reasons, although the quality of the individual enterprises is not clear, and some countries deliberately raise the trade barriers, it also reflects the lack of deep competition resources of many Chinese manufacturing enterprises in terms of technological innovation and brand management.

Like "made in China", China's footwear industry is also facing "troubled times".

But the difference is that this is a revolution in shoe industry innovation.

"It should be said that China's footwear industry has no great difference in technology, product technology and processing quality compared with the developed countries in the world, and even has reached a very high level in some respects. Many famous brands in the world have proved this point in China."

In September 29th, the scene of the birth of the first pair of sports shoes made in China, Qian Jinbo, chairman of the red dragonfly, said in an interview with the China national classics news reporter.

However, before that, the footwear industry in China also had a microcosm of "made in China".

China is the largest footwear industry in the world. The shoemaking industry is a traditional dominant industry in China. In recent years, the average annual growth rate of footwear industry in China is 23%, which is much higher than the growth rate of GDP in China. According to conservative estimates, there are two shoe making enterprises in China, with 1 million 600 thousand employees, with an annual output of over 7 billion pairs, accounting for more than 60% of the world's total output, and exports account for more than 53% of the world's total.

But the rapid rise of China's footwear industry has also encountered unprecedented challenges. Some people even describe that China's shoe industry is a big manufacturing country and a small brand country.

The main performance is: large production, but low grade product; heavy manufacturing, but low research and development ability; strong production, but poor marketing; heavy products, but weak brand construction.

"The birth of Red Dragonfly sports shoes is not only seen in the history of the development of China's footwear industry, it is regarded as" a revolution that triggers a new round of shoe industry innovation ", but also has a great impact on the development of the footwear industry in the whole world.

Because today, with the globalization of economy, the international division of labor tends to be more detailed. All countries are playing a different part in the world economic industrial chain.

As the initiator of sports shoes, red dragonfly has accumulated 12 years of brand management and made deep technical cooperation with RSscan, the world's top sports shoes design company, thus creating a new leather shoes category that integrates some advantages of leather shoes, leisure shoes and sports shoes, breaking the bottleneck of the development of China's footwear industry. Qian said, "science and technology has always been the first productivity of red dragonflies. Sports shoes will become a sharp weapon for the development of the red dragonfly in the next 10 years." Jin Bo

Red Dragonfly will continue to deepen its scientific and technological cooperation with RSscan, pay attention to the needs of consumers, and constantly introduce new products with updated functions and more comfortable and fashionable.

It is hoped that the listing of sports shoes will enable more consumers to enjoy elegance and comfort at the same time, experience more fashion and health, and promote the further development of China's footwear industry.

However, the industry believes that the emergence of China's first pair of sports shoes is not only a major achievement of the Red Dragonfly under the strategic concept of "zeroing and leaping", but also an icebreaking move in the development of China's footwear industry, which has changed the status of China's manufacturing in the international economy.