Colombian Light Outdoor Living Hall Unveiled In 2011 Asia Outdoor Exhibition

Although indoors, visitors can find tropical rain forests, beaches, grasslands and snow fields in the "light outdoor living hall". This is a carefully simulated outdoor scene for Kolumb (Colombian) to better interpret different types of products in different outdoor weather and provide comfortable and protective products for wearers. Corresponding to these scenes are waterproof and breathable series, sunscreen light series, environmental protection series and warm weather all-weather outdoor equipment.

Each series of all-weather outdoor equipment has its own unique product function, which is based on its unique functional fabrics. Kolumb (Columbus) not only independently develops various functional fabrics such as Komb-shade, Komb-tex, Komb-thermal, but also applies new environment-friendly fabrics such as new comfort and Ecoya to products, and designs a all-weather outdoor equipment that only belongs to the Kolumb (Colombian) brand with meticulous tailoring and popular colors. It provides all-weather comfort for the wearers in different environments.

In addition, there are different "light outdoor" stories on each wall of the "light outdoor life hall". There is a public environmental protection project implemented by the "light outdoor Ecology Fund"; there is the spirit of "finding happiness" in the footprints of the flower carving with its footprint of "light outdoor and China"; the outdoor Kolumb team that is happy because of discovery; and a group of "light outdoor people" from ordinary consumers showing their light outdoor life.

So, what does it mean to be outdoors?

The so-called "light outdoor" is the Kolumb (Colombian step) after many years. brand In the process of settling and grasping products, the concept of "light" is integrated. From emphasizing the lightness of products to the relaxed experience of consumers, and paying attention to the low carbon and environmental protection and lightening the burden on the environment, Kolumb (Colombian) has upgraded the concept of "light outdoor" from a product concept to a way of life.

At the product level, Kolumb focuses on the research and application of outdoor environmental technology, optimizes the details of its functions, fabrics and colors, and puts forward the "light outdoor" system standard with the core of "lightweight environmental protection materials", "easy and convenient function" and "simple fashion design". The "all-weather outdoor equipment" of Kolumb (Colombo) is designed to provide all-weather protection for wearers while adapting to outdoor weather conditions. It also creates a more relaxed, comfortable and natural outdoor life experience for consumers.

Today's world is overburdened from individuals to the earth. Life is too heavy. We call for less "busy" and more "leisure". The soul is too heavy. We call for a little "depression" and a little more happiness. The earth is too heavy. We appeal for less pollution and more "nature". "Reducing the burden of the mind and reducing the earth" is a generalization of the concept of "light outdoor".

"Light outdoor" has been widely responded and strongly supported by society since it was put forward. The Chinese environmental protection foundation, led by the Ministry of environmental protection of China, and Kolumb (Colombian) jointly launched the "light outdoor" ecological fund of the China environmental protection fund, which aims at promoting the concept and lifestyle of "light outdoor". This fund carries out the slogan of "protecting nature and ecology together", and implements public conservation activities to protect biodiversity and protect the ecological environment. At present, the fund plans to carry out projects to protect my unique endangered animals and plants -- Tibet cypress, southern yew and Southern China tiger.

I believe that every audience who comes to "light outdoor living room" will feel the charm of light outdoor life, and all-weather outdoor light equipment provides strong hardware support for outdoor outdoor life with discovery, caring and sharing. Let's work with Kolumb to reduce the burden of the earth and reduce the burden of the earth. (