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    Dangdang 1 Yuan ADI Incident: Name Shoe Store Shut Shop To Straighten Out &Nbsp; Consumers Refuse Compensation

    2011/8/3 8:45:00 68

    Dangdang Adidas Consumers

    from

    Dangdang

    A pair of ADI shoes was ordered. After the successful order, the merchants did not recognize the shoes.

    In the past two days, the voice of China continued to pay attention to one yuan in Dangdang.

    ADI shoes

    Event.

    Yesterday (2), Dangdang issued a notice in the official micro-blog, giving each consumer 200 yuan worth of compensation, and the Dangdang shop shop name shoe store to "shut shop rectification" punishment.

    Where is the responsibility of the business? How many sincerity does the business have to solve the problem?


    The result still needs to wait.


    Dangdang issued a notice yesterday through the official micro-blog, for the one dollar adidas shoes incident, put forward two solutions, one is to give each consumer 200 yuan worth of compensation, two is for store name shoe store to "shut shop rectification" punishment.

    Reporter contacted Dangdang public relations manager Ye Xiaozhou, he said the company is still doing internal consultations, the specific results still need to wait.


    Ye Xiaozhou: we are following up this matter. I don't know what it will be like in the end.

    Because we are also doing internal consultations. After all, it just takes time to digest.

    Let us have a result.


    The other side of the incident is also reluctant to make too many statements to the media. The chief marketing officer of the shoe store, Han Buyong,


    Han Buyong: it is not that we can not or unwilling to say to the media, but that if this stage is not handled well, many people think we will be hyping. We say too much is irresponsible, and the key is to take care of the customers.


    Han Buyong told reporters that the shoe store as a shoe.

    network

    Retailers have also had minor mistakes in merchandise information before. This one dollar ADI shoe incident is the most serious mistake they have ever had.


    Han Buyong: when you upload it, you neglect it. Someone uploaded it.

    The technician uploaded also had the work of supervisor to do the investigation. When he looked at it, he said that he was not sensitive to numbers. He jumped over and did not see clearly.

    The normal system would also suggest that one yuan is not reasonable. It is also possible to say that the system problem is true, but we think it is mainly artificial.


    Consumers do not accept compensation.


    Han Buyong said that after they found the problem, they began to deal with it immediately, took out the compensation plan, sent the "apology gift package" to the consumers, and some consumers directly rejected the parcel.

    Most consumers also expressed unacceptable acceptance of Dangdang's 200 yuan compensation scheme for commodities or coupons.


    Han Buyong: they don't accept it. We still have second steps to do it.

    We hope for understanding. If there is no understanding, we certainly have other solutions.

    We are discussing this. We need to consult with Dangdang.


    Han Buyong repeatedly emphasized that Dangdang net is the main body in dealing with one yuan ADI shoe incident.


    Han Buyong: because this thing should be the main body, the news is good, or in most cases, he is the main body.

    We are more said to assist Dangdang to do, they do a lot of things in front of us, because we are just one of his stores.

    We will be more careful in this matter.


    "Really not available."


    After the event of one yuan ADI shoes, consumers searched the official website of the shoe library to search for the shamrock shoes. The white shoes of the same type had 44 pairs last night, and the online display price of the market was 680 yuan, which was being sold at the price of 32% off 449 yuan.

    Consumers questioned that since the shoe store was still in stock, why did the shoe store and Dangdang declare again and again in the statement that no goods could be delivered? Han Buyong responded in this way:


    Han Buyong: if this is sold out, or this price we really do not have, wrong is wrong, there is no explanation, any explanation is a kind of disguise.


    Reporter: is this shoe in the end or not, or is this price shoe store unable to bear, so there is no way to fulfill this order?


    Han Buyong: This is our information error, we can not be wrong again, this is the first problem, first of all, there is really not such a lot of goods, at most, a few pairs of dozens of double, because we are selling stock shoes, we are not selling new products.


    As to how big the event is and how many consumers it involves, Han Buyong said it is not convenient to disclose more details now.


    Han Buyong: customers should be one hundred, and seventy or eighty of the majority have reached a consensus.

    The specific data are not convenient to disclose now.


    The name shoe store Dangdang shop has been "shut down and straighten out". Han Buyong appraise that this is a "normal" punishment. As for the time limit for rectification, he said that he did not consider it. What he wants now is to solve the immediate problem and make up for the loss of his customers.

    It is estimated that there will be a processing result within two days.

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