Xiamen'S Convention And Exhibition Industry Ranks First In The Country.

Fair, stone exhibition, Taiwan Trade Fair, Internet fair, steam Expo...

In recent years, various exhibitions held in Xiamen can be seen everywhere.

Whether you notice or not, the exhibition industry is striding into the daily life of Xiamen citizens.

Reporters learned from the Xiamen Municipal Bureau of Commerce, in recent years, with the attention and support of the Xiamen municipal Party committee and the municipal government, under the joint efforts of relevant exhibition units, Xiamen MICE industry has achieved healthy and rapid development.

The exhibition industry has played an important role in enhancing the visibility of the city, promoting the restructuring of relevant manufacturing industries, expanding industrial development, expanding domestic demand and stimulating consumption. The development level of Xiamen's Convention and exhibition industry ranks the top in the country.

Therefore, Xiamen has set the goal of building a famous city in China and a top-level conference destination, and is approaching this goal step by step.

Xiamen's Convention and exhibition industry enters high speed

From the fair to the Taiwan Trade Fair, to various trade fairs, exhibitions, academic conferences, high-end forums and so on, in recent years, a "heavyweight" exhibition has been staged in Xiamen International Convention and Exhibition Center.

The development of the Convention and exhibition industry in Xiamen, like the launch of the rocket as straight forward, can not stop.

After many years

Statistics show that as of June this year, Xiamen has held 70 exhibitions, with an overall exhibition area of 584 thousand square meters, an increase of 13% over the same period last year. 1073 foreign trade meetings were held and 242 thousand and 600 people attended the conference, representing an increase of 67.66% and 38.58% respectively over the same period.

Among them, the eleventh major stone exhibitions, Fifteenth Taiwan rendezvous, and 2011 construction machinery exhibition held successfully in the first half of the year have all set up the best results of independent exhibitions.

And the third Straits forum, MaryKay (China) passion summit tour leaders meeting and so on, a large number of large-scale, high specification, more than 10000 people attended the meeting also achieved good results.

All these show that the Xiamen Convention and exhibition industry has entered a period of rapid growth.

In the second half of this year, major exhibitions such as fairs, Buddhist exhibitions, cultural fairs and yacht sailing events will be held again. Aviation maintenance exhibitions, kitchen bathroom exhibition, sports and leisure products fair and other professional exhibitions related to Xiamen's advanced manufacturing industry will debut in front of Xiamen city people.

Promoting urban development and

A mayor of the United States once sighed, "if an international conference were held in my city, it would be like a plane throwing dollars on our heads."

This shows that the exhibition industry is directly linked to the economic and social benefits.

Convention and exhibition industry is a wide area and strong driving industry.

According to experts, the international exhibition industry's driving coefficient for related industries is about 1 to 9, that is to say, if an exhibition has a revenue of 10 thousand yuan, then restaurants, accommodation, tourism and other related industries will earn 100 thousand yuan.

There is no doubt that the exhibition industry has benefited Xiamen's related industries.

According to statistics from relevant departments, this year's fifteenth Taiwan Trade Fair from the exhibition to the exhibition ended in 7 days, exhibitors and buyers in Xiamen consumption exceeded 100 million yuan.

Successive exhibitions and exhibitions have kept the Xiamen Convention and Exhibition Center at a high level in China, and have been overwhelmed by the Gaestgiveriet Hotel.

In the first half of the year, with the promotion of convention and exhibition, some star rated hotels in Xiamen appeared to be full of "off-season". The high occupancy rate during large conferences and exhibitions became the norm.

In the second half of the year, the venue of the Convention and Exhibition Center is tight, aviation maintenance exhibition, Buddhist supplies exhibition, leisure fishery exhibition and product order will make the exhibition center full of venues in October.

While expanding domestic demand and promoting consumption, Xiamen's Convention and exhibition industry has also formed a good mutual promotion relationship with the main industries.

In recent years, the exhibition of Xiamen stone exhibition, Buddhist supplies exhibition, tea industry exhibition and yacht show, and the professional exhibition of steam Expo, construction machinery exhibition, aviation maintenance exhibition, kitchen and toilet exhibition, which are developed around the 13 key manufacturing industries in Xiamen, will greatly promote the development of the industry.

In view of the rapid development of Xiamen's Convention and exhibition industry, it is very urgent to build small and medium-sized exhibition halls and high star hotels to meet the needs of small and medium-sized professional exhibitions and enterprise ordering meetings, and to enhance exhibition and conference reception capabilities.

The first domestic exhibition support policy

Now speaking of Xiamen's development of MICE industry, we first think of Xiamen's superior urban environment and climatic conditions.

However, Xiamen's forerunner and the first supporting policy in the development of the exhibition industry has directly promoted the rapid development of Xiamen's exhibition industry.

As a matter of fact, Xiamen's policy and measures to attach importance to and promote the exhibition industry are leading all over the country. Indeed, it has played a leading role. Other provinces and cities have been referring to Xiamen's practices to promote the development of MICE industry.

It is understood that in the first half of this year, Xiamen gave a total of about 8 million yuan of financial support to the major exhibitions and conferences held in Xiamen.

Although these special support funds are not many, but it has led more exhibition enterprises to participate in exhibition activities and organization, indirectly leveraging greater private capital access.

In May this year, Xiamen once again revised the funding and incentive policies for Xiamen's exhibition industry. It not only lowered the reward threshold, but also enhanced or increased the award criteria for international conferences and the award criteria for large conferences. The highest prize for attracting exhibitions to Xiamen was 1 million yuan.

It is worth mentioning that during the process of developing the exhibition industry, Xiamen also invited experts from home and abroad to gather the wisdom and power of top experts to conspire together the grand event of the development of Xiamen's MICE industry.

Since last year, Xiamen has held the two China Summit Forum on industrial Xiamen, especially the second China International Conference industrial week and the Xiamen Summit Forum of the conference industry at the beginning of this year. More than 200 professionals from the well-known conference cities, experts, scholars, institutions and service companies visited Xiamen.

Long Yongtu, Secretary General of the Boao forum for Asia, and 13 top experts of the conference industry were appointed as invited consultants and consultants of Xiamen conference industry.