Exploring The Potential Of Post 80S Innovation

potential

"My site is my decision", this sentence has spoken many Post-80's voices.

They are no longer as obedient as their predecessors. Instead, they want to publicize their individuality, have the right to speak and make decisions.

This mode of thinking and values have laid the foundation for Post-80's courage to innovate: for anyone, to innovate, we must first have a strong sense of purpose, and then have a strong desire to change the world.

After 80, because they did not suffer from hardship, they felt that smart people should be good at using "smart energy" to achieve their goals by borrowing, rather than "hard work".

Using "smart energy" is the first trait of innovation. All innovations originate from the dissatisfaction of the existing plans, methods, channels, tools and processes. It is because of dissatisfaction with the current situation that people have the power of innovation.

Most of the 80's are loved by their parents since childhood. What they want basically can be satisfied, and they often receive praise and praise.

This connivance is more conducive to inspiring Post-80's talents than punishment and inspiring the enthusiasm of post-80s, so that they are willing to try new ways, not afraid of setbacks, and not afraid of failure.

Because the economic conditions are superior to those of the forefathers, the 80's become more and more greedy. They always like something new, strange and special. Over time, they have developed the habit of "paying attention to taste, rejecting mediocrity, disgusting old fashioned and advocating novelty".

All these will promote the progress of society and let those innovative enterprises stand out.

How to innovate

In order to open the market and win the competition as soon as possible, enterprises can start from the complete product and create a "unique experience" for the target customers.

Generally speaking, the complete product includes three layers: the core is the core product, determines the performance and function of a product; the second circle is the peripheral product, mainly supporting and supporting services, so that users can better play the value of the core products; the outer ring is the epitaxy product, mainly for users to leave the impression, feeling and experience, and has little relationship with the product itself.

If we work hard on core products, it will take a long time and a lot of money, which is difficult for small and medium-sized enterprises to bear.

And in the peripheral products or extension products to make articles, you can be small and broad, and win the weak, this is the best choice for small and medium enterprises.

If you want to make an article on a peripheral product or an epitaxy product, you should carefully observe what problems the user has at present and what is dissatisfaction with the existing products, especially in service and experience, once you find unmet needs, you can win the preference of users through innovation.

Since the 1980s do not have too many ideological constraints, they are very receptive to new things, so they can be bold and daring, dare to speak, dare to think, dare to do and dare to do everything. All these are the basic qualities necessary for innovation.

I firmly believe that world class Chinese entrepreneurs must be born in the 1980s, because they have a calm mind. The old generation often undertakes the mentality of revenge to prove themselves and run businesses. Their burden is too heavy to bear the responsibility of conquering the world.

In fact, product innovation is not as difficult as many people imagine. I am here to introduce two different ways of innovation, that is, active mining and passive mining.

The so-called active innovation is that enterprises take the initiative to observe to the target users, see what troubles, puzzles, pains and bottlenecks the users have, and then do some articles for them, either improving the user's happiness index or reducing the user's pain index.

The so-called passive innovation is to set up an open-minded mechanism to listen to user feedback, so that users can tell you where to innovate and how to innovate. After all, users have the most say in knowing how to improve better after using the product.

Whether active mining or passive mining, the main tasks are the same. It is to find out which three aspects of user consumption are dissatisfied, what are the three main concerns and concerns of potential users, and what are the three main reasons why they think they do not have their needs.

Once we find the answers to these 9 questions, we find the source of product innovation and have the foundation of selling products well.

It should be noted that product innovation must revolve around customer value. Innovation is not an end but a means to provide customers with distinctive and unique values.

For those who choose to start their own business, we must first clarify this point if we want to succeed in business.

To succeed in business, you need to first identify who your target customers are and then explore the needs that are not yet met.

With these two points, you will know where the focus of innovation is.

Reward and protection for innovation

Chinese are very good at learning, but the purpose of learning is definitely not to copy or copy, but to surpass.

On the surface, it is cheaper to take other people's goods and pirate. In fact, it is a big loss: piracy will destroy every industry with relative advantages, so that Chinese enterprises will lose the ability of innovation and market, lose the right to price and speak, and become the wage earners of enterprises in developed countries.

You know, the popularity of Shanzhai complex in China has something to do with the growth environment after 60 and after 70: they grew up in the slogan of "learning from *". When adults grow up, they must have a reference, otherwise they will not know how to go.

This idea of "always wanting to be somebody else" has accumulated to a certain extent, and it has lost itself. So many people want to be * * second, while entrepreneurs want their enterprises to be * * enterprises.

People gradually became accustomed to plagiarism and imitation until the cottage became a culture, and people no longer felt ashamed.

As a matter of fact, the main reason why Britain and the United States can become world powers is to protect innovation through the patent system: if a person contributes to society, he can enjoy the fruits of his lifetime.

When we all focus on innovation, the whole society will be full of vigor; if the result of innovation is plagiarized by others, who will be willing to innovate?

Therefore, any innovation that can create value for the enterprise must be rewarded, or even a huge reward, so that others can envy it.

In other words, who has created the real value for the enterprise, who is a good example that the enterprise admired, do not set the example for those who bear hardships and stand hard work.

Innovation must be rewarded, which will attract more people to innovate. Once the returns of innovation are large enough, people will go all out to innovate.

I know that there is a very good company in China. They link up the income of product innovators with the sales volume of their products.

Encouraged by such a system, post-80s must be very enthusiastic about their work.

Therefore, all kinds of innovations can only be sustained based on interest drive, so as to arouse the subjective initiative of the 1980s.

At the same time, we must protect our own innovation. Enterprises should know that the rules of the market economy are: we must live well and run badly.

In the plagiarism and Shanzhai popular China, it is more difficult to protect innovation than other countries.

In fact, the Chinese are very smart, the key is how to guide everyone's intelligence and wisdom to the right way: don't use the programming skills to crack others' genuine software, and don't use the effort to imitate others' products.

It can be said that once the Chinese people use their ingenuity in creating value for users, they can design amazing products that will surprise the world, and they will certainly win the respect of the world.

In fact, Chinese people can do whatever they want to do. The key is to see whether they have the determination to work together.

When we were SARS, we did not build a contagious hospital in a few days. At that time, we did not have the executive power to say that the efficiency was surprisingly high, and the team cooperation reached the highest level in history.

Another example is the Olympic Games, which we have done before.

The most surprising thing is that no matter what kind of Olympic products, such as Olympic mascot and Olympic special products, there is no pirated product.

This is a stark contrast to the widespread piracy in all walks of life in China, which has surprised the world.

The differentiated thinking of the post-80s generation coincides with the characteristics of the "product economy" in the intermediate stage of the market economy: any brand should be clear about "serving only part of the people".

The market of developed countries has entered the era of small product economy as early as 30 years ago. In recent years, the market has turned to the service economy and experience economy era, and has entered the advanced stage of the market economy.

So many famous brands in China can not go to the world, because most entrepreneurs do not have a sense of differentiation from their roots. They do not realize that the playing of minority and popular age is different.