Women'S Clothing Depends On Color &Nbsp; Men'S Wear Depends On Brand Names.

Yesterday, Taobao mall officially released the first half of 2011.

Women wear "candy color".

"Like candy collected in childhood," this year, candy colors are widely used in women's clothing.

Pink, pink, pink, green, pink, bright, purple, lemon yellow, jewel blue and mustard green are the most popular female colors. A long dress or a combination of two colors can be the classic combination of candy and wind. "Hitting color" has become the key word for women's fashion in 2011.

It is understood that women's clothing sales in Taobao mall accounted for more than 40% of the total sales, mainly in Beijing, Shanghai, Guangzhou and eastern coastal cities.

Among them, 80% of the mall merchants have more or less adjusted the proportion of candy color this year.

The same is true for women's underwear. In the first half of the year, sales of 44% of pure color underwear and 38% of sales of naked skin underwear were broken.

"This year's underwear is popular candy color, collision color, splice color, etc., we have achieved 90 million of the average monthly turnover in the first half of this year, of which sales of bra products are 35 million, and sales of single products are more than 10000 sales."

Taobao mall clothing official said.

Men's clothing manufacturers design heavy

Compared with women's clothing, men's styles and colors tend to be simple or even dull.

The main colors of this year's men's wear are black and white grey classics, style T-shirts, leisure and business, but your family plays stripes and my family plays cool.

All brands of men's clothing coincide with their own efforts.

Su Huiyan, an analyst with AI consulting, said that the clothing data and trends just reflected the B2C advantage of Taobao mall, that is, the rapid link of production and consumption links, so that the trend and trend of clothing can be quickly displayed and concentrated in mass consumer groups.

And the diversity of mall brand is different in Datong. You love sweets, I love retro, you love POLO, I love rock and roll, which makes different brands and regions different in the use of clothing raw materials, avoiding the operation of homogeneous raw materials, with moderate prices.