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Interview With Deputy General Zeng Xin Quan Of Quanzhou

2011/8/4 15:09:00 228

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On the unique outdoor management concept of

Interview with deputy general Zeng Xin Quan of Quanzhou

In the scorching summer, the tea table is very pleasant, and the summer restlessness is just like the clouds and mist. It is more familiar with the outdoors than usual. Perhaps this is the most direct feeling of the author's recent interview with the deputy general Zeng Xin Quan of Quanzhou city.

I remember that when I first saw Zeng Zong, in his in-depth exchanges with him, he saw not only how to be calm but also to understand the connotation of wisdom.

This also seems to confirm the old Chinese saying: "successful people must have their own characteristics."

Yes, in the face of successful people, we can always interpret the meaning of success through each other's speech and behavior.

Thus thinking, "why can people succeed?" "is there anything different from ordinary people?"

Ceng Xinquan, vice president of outdoor group, Quanzhou

As we all know, the current outdoor market is quite lively, and the wonderful story of "competing for power" continues to show.

This not only tests the thoughts of business operators, but also closely relates to the development trend of the whole industry.

For international outdoor, we can say that it has come to a relatively mature stage, but in China, the concept of outdoor has been gradually rising in recent years, so who can become a domestic?

outdoors

The overlord's "gallop the market", to a certain extent, plays a certain role in boosting the development trend of China's outdoor market.

As a result, under the market environment full of opportunities and challenges, we successfully operated the two outdoor outdoor brands of camel and St. Valentine, Quanzhou lad outdoor group, and had the courage to compete first, proved themselves in the real market results, and won the final popularity of consumers.

According to the relevant data, the annual sales of camel brand of loutun outdoor group has exceeded 800 million, the number of terminals is more than 2500, the annual sales volume of single store is over about 3000000, and it has created a single store 250 thousand per day.

Sale

Miracle, its camel outdoor sports shoes won the first place in "2010 similar products in the national market", while the other brand of the group, Saint flair, ranks among the "100 most valuable sports brands of China" in 2010.

In the process of operating the brand, what are the unique business ideas of the operators of the group?

Not blindly follow suit, take strength as the fundamental starting point.

A careful analysis of the order of this year's shoe market will enable us to easily see some clues in the outdoor market, for example, many shoe companies rush to open outdoor cakes and actively pform into outdoor ones, thus leading to the current situation of the outdoor market being mixed up.

In the face of this market situation, he always gave a general answer, "in the big capital environment, blindly throw in.

outdoors

It's not what the brave do. If you really want to be outdoors, strength and business philosophy are the key.

In fact, although many shoe factories are now pouring into the outdoor market, apart from their strength, many operators have lost their way in the definition of brands and brands.

They often do not know what to do for the brand. In the end, they are reduced to brands.

And the two major brands of our company, camel or saint flare, run the brand two words in the business process without any slack.

Analyze customer groups and select partners.

In the process of brand operation, the quality of cooperative customers is very important for the long-term operation of the brand.

It has been learned that since 07, the group has changed its annual large order to futures.

Through such a move, we can not only achieve zero inventory of brand products, but also help enterprises to analyze the situation of customers and select excellent customers.

"We will work together to make the brand work well by selecting partners with a strong focus.

At present, we have nurtured a model market for the northwest, Beijing and Northeast China. In the next brand development, we will learn from the successful operation experience of these model markets and realize the vision of further expansion on the map of brand development, "said Zeng Xin Quan, vice president of the outdoors outdoor group.

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Participate in outdoor exhibitions to build bridges for brand display.

As one of the most influential and influential exhibitions in Asia, the Nanjing outdoor exhibition can always attract many famous outdoor brands to participate in the exhibition.

As the main brand of the group, St. Valentine is also a frequent visitor to Nanjing outdoor exhibition.

According to Ceng Zong, "from the first outdoor exhibition in Nanjing to the sixth session today, it has never been absent.

Because only focusing on the outdoor feature of Nanjing outdoor exhibition is worth our experience.

Through outdoor exhibitions, our brand image and strength can be maximized.

Meanwhile, in this year's Nanjing outdoor exhibition, we first took the form of exhibition and order meeting, making full use of the development opportunity of the exhibition to launch the brand.

In fact, in today's outdoor market, there are not many brand shoe companies that can combine exhibitions with orders. After all, the manpower and material resources that they will spend can not be ignored. The action of outgoing house not only opens a new path in the shoe market, but also sees the strong brand operation strength of the group.

It is reported that at present, the two outdoor brands of lvdon group, both outdoor market leader camel brand outdoor or the rapid development of outdoor sharp new saint flare, are striding forward with nearly doubled annual growth rate.

They recognize the spirit of camels and stick to the belief that they can be beaten steadily, so we have every reason to believe that in the near future, the lenden group will be brilliant again!!!