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Real Madrid Donated ABC Tickets To &Nbsp, And Hoped To Step Into The Yangtze River.

2011/8/4 16:46:00 61

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Recently, Real Madrid football club joined hands with the China children's charity relief foundation to carry out the signing ceremony of the "hope fulfillment" special fund charity project cooperation in Beijing.

The world football "Galactic warship" - the Real Madrid club donated some tickets to China's two games in August.

In addition, the Real Madrid team will donate the match suit for the "hope shoe" and some players and individual players to sign the Jersey, and raise more money through the charity auction.

Coincidentally, leading children's products industry in China

Brand ABC

Also joined the "hope fulfillment" of the "Yangtze River plan" in August, which donated a lot of money.

shoes

The service and donations will bring "children's hope" to the children of the Yangtze River Valley, including Qinghai.

A donation of "tickets", a donation of "shoes", the Royal horse and the ABC two big "big door" have been generously donated to become "the performance of hope" a part of the public welfare activities.

Real Madrid offers a signature jersey of hope.

It is reported that Real Madrid arrived in China in July 31st and participated in two friendly matches in Guangzhou and Tianjin. Each ticket sold will be donated to RMB five yuan for the "hope for action" special fund for the first leg of the "Yangtze River plan" in August, the Qinghai Yangtze River source area.

At the same time, Real Madrid and ABC will buy new shoes and soccer equipment for the poor children in the source area of the Yangtze River in Qinghai. At the same time, they will send shoes and clothes to the poor children in Qinghai and care about their children's healthy life.

Experts point out that Real Madrid is the "Big Mac" in football, and ABC is the leading brand in China's children's products industry. The two big clubs are "bumping into shirts" in the "hope fulfillment" public welfare activities, which shows that the Chinese children's Charity Foundation's "hope fulfillment" special fund has become more and more influential in China.

Experts point out that public projects like "hope fulfillment" belong to the category of public welfare marketing favored by enterprises.

As early as 1981, American Express had donated $1 million 700 thousand to sell the credit card to repair the statue of the statue of liberty, thus creating a precedent for public welfare marketing.

Real Madrid and ABC's action is also a typical public welfare marketing.

Public welfare marketing can improve brand image, narrow the distance between brand and consumer, and enhance corporate social responsibility.

Xu Haiyun, vice president of ABC, said: the most noble gifts are love and hope, love and warmth, and hope will exist. We believe that we will take care of our children and change the world.

The "hope for action" August "Yangtze River plan" used Real Madrid's strong appeal in world football, and attracted the active participation of many enterprises including the leading brand ABC of the domestic children's products industry, which is sure to bring greater impact and attention to the "hope fulfillment" plan of the Yangtze River.