2011, Back To School Shopping Season In The United States, Clothing Consumption Is Unable To Recover.

NRF conducted a survey on 8684 consumers in July 1st ~6.

Statistics show that the average family planning consumption for children from kindergarten to grade 12 is about $604 for clothing and daily necessities, which is about 1% less than that of last year's $606.

During the survey, about 44% of respondents said that economic factors forced them to cut costs.

The US economy is slowing down and the unemployment rate is as high as 9.2%, which has led to the consumption of consumers in the return shopping. The return season is the second largest consumption season after the year-end shopping boom.

NRF chairman Matthew Shay says American families do not refuse to buy necessities, but this year parents ask their children to think carefully about what are necessities for returning to school.

According to the survey report, as the number of students increased, the average per capita consumption (including University) of all students during the school shopping season would rise to $68 billion 800 million from the estimated $55 billion 100 million.

But college students' consumption may be reduced by 3.2%, and their consumption will drop to $808.71.

Michael Niemira, chief economist of the ICSC, said that the sharp discount of commodities is the main driving force to attract consumers to buy.

In June, a number of US retailers actually sold more than analysts.

It is understood that in the past year, crude oil prices in the United States have increased by 27%, making retailers bear more expensive pportation costs. The rise in cotton prices has more directly promoted the production costs of garment enterprises.